Want to Sell More Stuff?
There is no mystery that well-heeled clients buy our stuff and they usually buy when they are remodeling, building or
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Author: Paul Starkey
Paul Starkey is a 23 year CI industry veteran who led control manufacturer ELAN from infancy to a 150 person company. He is a visionary, keen on innovation, pioneer of on-line training, and numerous product innovations. He is co-founder of Vital Management.
Posts By: Paul Starkey
What’s More Important, Gross Profit or Gross Margin?
Long ago, in small hi-fi shops across America, retailers enjoyed 30-35 percent margins on the systems they sold. Some even
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What Does it Take to Move the Needle?
There are dozens of things any owner/operator can do to make changes in the business: but WHAT TRULY MOVES THE
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What is Fake Cash?
What has struck us for years now, is the confusion on cash in the business. Most operators believe their bank account
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Monetizing Your Business
What does it mean to monetize your business? Simply stated, to get money out of it. And in our experience
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Invest in Training
I was recently struck by a statistic that 62% of American jobs pay less than $20/hour. Combine that with the country’s
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What is Fake Cash?
What has struck us for years now, is the confusion on cash in the business. Most operators believe their bank account
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Do You Have Any Mediocre Employees?
What are you doing about it? We business owners like to think we are oh-so-special. We are the innovators, creative
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How do you eat an Elephant?
Let me share some thoughts from our first Bi4Ci User Conference, sponsored by ProSource. We had one elephant-size objective: Help
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Sales, Receipts, Revenue. What’s the Difference?
In many CI companies, Sales and Receipts and Revenues are recorded as a single event. While this would be true
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