What are some Simple Goals I Need to Set for My Company?
“If you aim at nothing, you will hit it every time” Most of us have been told to set goals
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Author: Paul Starkey
Paul Starkey is a 23 year CI industry veteran who led control manufacturer ELAN from infancy to a 150 person company. He is a visionary, keen on innovation, pioneer of on-line training, and numerous product innovations. He is co-founder of Vital Management.
Posts By: Paul Starkey
Sales, Receipts, Revenue: What’s the Difference?
In many CI companies Sales and Receipts and Revenues are recorded as a single event. While this would be true
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What Should I Document in My Business?
There certainly is a lot of talk about process and how it can help you escape the chaos in the
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What, Exactly, is Equity? And How Much Should a Healthy Company Have?
Just as having equity in your home strengthens your financial standing and flexibility, so too does having equity in your
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Why People Buy
How will your customers profit from doing business with you? That’s why they buy! We have long offered this simple advice
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Want to Sell More Stuff?
There is no mystery that well-heeled clients buy our stuff and they usually buy when they are remodeling, building or
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What’s More Important, Gross Profit or Gross Margin?
Long ago, in small hi-fi shops across America, retailers enjoyed 30-35 percent margins on the systems they sold. Some even
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What Does it Take to Move the Needle?
There are dozens of things any owner/operator can do to make changes in the business: but WHAT TRULY MOVES THE
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What is Fake Cash?
What has struck us for years now, is the confusion on cash in the business. Most operators believe their bank account
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Monetizing Your Business
What does it mean to monetize your business? Simply stated, to get money out of it. And in our experience
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