Why People Buy
How will your customers profit from doing business with you? That’s why they buy! We have long offered this simple advice
Read more
Author: Paul Starkey
Paul Starkey is a 23 year CI industry veteran who led control manufacturer ELAN from infancy to a 150 person company. He is a visionary, keen on innovation, pioneer of on-line training, and numerous product innovations. He is co-founder of Vital Management.
Posts By: Paul Starkey
What are some Simple Goals I Need to Set for My Company?
“If you aim at nothing, you will hit it every time” Most of us have been told to set goals
Read more
What Should I Document in My Business?
There certainly is a lot of talk about process and how it can help you escape the chaos in the
Read more
What Level Do You Focus On?
On a recent car ride conversation with my wife, I tried to explain what I thought was a profound observation.
Read more
What Kind of Business Owner are You?
John Warilow is a renowned researcher and business builder. Selling his first company to the Gartner Group and now running
Read more
What’s More Important, Gross Profit or Gross Margin?
Long ago, in small hi-fi shops across America, retailers enjoyed 30-35 percent margins on the systems they sold. Some even
Read more
What, Exactly, is Equity? And How Much Should a Healthy Company Have?
Just as having equity in your home strengthens your financial standing and flexibility, so too does having equity in your
Read more
Does Your Business Test Positive?
In this virus environment, testing positive doesn’t sound like a good thing. But, is your business positively capable of weathering
Read more
Is There Anything More Rewarding?
We all work hard. And for what? To provide, to build something, to contribute in some way, and to have a
Read more
Are You Easy To Do Business With?
A retailer we work with was talking about the challenges of attaching labor and other systems to a replacement TV
Read more