Who should read this – Marketing personnel, SMB owners
Why you should read this – You need to understand the basics of social media marketing
I’ll be writing about social media matters and instructing on how to grow your brand, and I want to start with some very basic guidelines. Keep in mind that these are just the basics, but if you don’t master them, you’ll never be able to Pass Go and get into the meat of the subject matter. So, try to become proficient in these 4 areas and in the future, I’ll drill down on how you can gain even more exposure without breaking the bank or eating up too much of your valuable time.
Here are the 4 simple guidelines to keep in mind as you take your messaging to the market:
- Getting your content properly distributed. Whenever you publish new material, on your website, newsletter, etc. use your social media channels to distribute that content out to the public. You’ll increase your initial traffic and gain visibility when your post is shared, all of which increases your SEO.
- Re-distribute your evergreen material. Every week take a look at your old material, dust it off and update a few articles. Use your social media channels to distribute this content. Don’t get lazy and just post old, stale content or you’ll turn off your viewers.
- Get involved in the discussion. Stay engaged in discussions about your material and jump into threads where you will be perceived as an influencer and thought leader. Again, you’ll gain visibility.
- Live in the moment. The entire world is moving (or already has moved!) to real-time, with tons of platforms that support real-time experiences. Post live updates and offer first-person perspectives at trade shows, events, etc. Live in the moment.
Please don’t take these basics for granted. It is the foundation upon which the rest of your campaigns will be based.