I had the pleasure of touring the Dynaudio booth during CEDIA Expo 2018 and finding out more about this fascinating company and its products. I recently talked with Andrew Werdean, CEO of Dynaudio.
Maureen Jenson: You have a really interesting history at Dynaudio, can you share some of it with our readers?
Andrew Werdean: Dynaudio was founded in 1977, in Skanderborg, Denmark, where the company is still headquartered today. After realizing that the drivers available to the industry at the time were technically limited, the company began to develop its own drivers to address issues related to distortion, timing differences, phase shift and impulse response. Within three years, all Dynaudio loudspeaker systems were equipped with proprietary drivers developed completely in-house. Shortly thereafter, many of the world’s most prominent high-end speaker companies were using Dynaudio drivers in their designs.
The key to Dynaudio’s success has always been the high quality, low distortion, high power handling and extended dynamic range of our drivers. Dynaudio has continued to emphasize quality and advanced technology. We have always focused on the high-end segment of the market, and with the investments made to our global headquarters in Denmark by our parent company, GoerTek (who acquired Dynaudio late in 2014), our team of highly-skilled engineers have access to the most state-of-the-art R&D testing and engineering facilities, which has enabled us to not only develop further improved loudspeakers but also to bring new product developments to market much sooner than ever before possible.
MJ: Your product lines at CEDIA Expo in San Diego were really impressive. What did you get the most traction on?
AW: Dynaudio is best known as an audiophile speaker company and is just now entering the custom installation space in earnest. On one end of the spectrum, we were previewing our forthcoming new Confidence models, which is pure high-end specialty audio at its finest. On the other end, we were officially launching the all-in-one Dynaudio Music wireless speaker systems in North America. Different products will always have unique appeal to different individuals, and we at Dynaudio are fortunate to offer a diverse range of high-performance products to the market. That being said, we were also showcasing our modular, award-winning S4-LCR 65 LCR speakers in a 7.2 theater system in active demonstrations at our booth, and being able to let attendees experience the sound quality that Dynaudio architectural loudspeakers are capable of was an eye-opening experience to many – and surely a highlight of the show for us.
MJ: What other lines are the dealer/integrators interested in?
AW: Dealers and integrators who are experienced with high-end audio are always drawn to quality solutions, and Dynaudio traditional loudspeakers perform flawlessly in either HiFi or theater applications, so we always get a good level of interest in our audiophile-grade, traditional loudspeakers. Dynaudio launched its first wireless high-end loudspeakers in 2012, and now has three unique ranges of wireless active products to offer the market (Music, Xeo and Focus XD). The advanced sound quality and wireless flexibility offers a solution that didn’t exist until relatively recently, at least as far as offering THIS level of sound quality combined with the installation flexibility afforded by these high-performance wireless loudspeaker solutions.
MJ: I loved your portable players, the color choices, the design and quality…truly impressive. Tell us more!
AW: Music is a range of streaming, all-in-one active speaker products that was conceived to offer Dynaudio sound quality and an unsurpassed level of application convenience. There are four models in the range: the Music 1, Music 3, Music 5 and Music 7. The smaller Music 1 and 3 models offer the added flexibility of (rechargeable) battery powered operation, making them truly portable. All include USB inputs compatible with iOS devices. The larger Music 5 and 7 models include an optical TosLink input, while the 7 adds an HDMI input for audio return channel, thus enabling use as a soundbar.
The models can all stream via aptX Bluetooth, AirPlay (they’re also AirPlay2 ready) and Wi-Fi, and feature access to Tidal as well as Internet radio. Users can create individual profiles based on their dedicated listening preferences and the Music will create smart Music Now playlists based on the user input in the app. The Music speakers feature five presets that can be filled with anything accessible from the app, radio stations, favorite artists, albums or genres, Tidal playlists – all accessible via one-touch operation.
The drivers utilize proprietary MSP (magnesium silicate polymer) cones and specially-coated soft dome tweeters – the same technologies featured in all Dynaudio’s speakers, up to the top-of-the-range models. Intelligent DSP technology allows the speakers to be automatically adapted to the ambient noise level of the room as well as to the speaker’s position in the room. Dynaudio has extensive experience with DSP from developments in our home, professional and OEM car audio projects, and this has served as a tremendous benefit to the Music range. The fabric grilles are sourced from acclaimed Danish textile house, Gabriel, which adds an added measure of elegance and aesthetic sophistication.
MJ: What kind of tech support do you offer your dealers and what is your distribution model?
AW: Dynaudio directly serves the U.S. market with a professional team of two (Eastern and Western) Region Sales Directors, each supported by dedicated Product Specialists in their regions, a U.S. based Dynaudio Academy Manager (responsible for training and events, etc.), as well as a network of highly-experienced manufacturers’ representatives covering every state in the nation. All technical support is handled directly and internally, and we are extremely focused on customer service and support.
We also have strategic partnerships with leading distributors in select markets to bring our entry-level, active/wireless and architectural loudspeaker products to a wider range of dealers and integrators.
MJ: What were your overall thoughts on CEDIA Expo this year?
AW: CEDIA 2018 was a complete success for Dynaudio, as we had great traffic through our further expanded booth, and received tremendous feedback from the market on all the Dynaudio model ranges that were being exhibited.