I recently talked to Bob Wudeck, Senior Director, Business, Education and CinePro Solutions at BenQ about where BenQ is currently in the market and how the company plans to thrive in a crowded projector space.
Maureen Jenson: I understand BenQ stands for ‘Bringing Enjoyment ‘N’ Quality to Life.’ Please give our readers a brief history of the BenQ brand and what that mantra represents.
Bob Wudeck: From our projectors, to our flat panels and monitor families, bringing enjoyment and quality to life is at the core of our products and is reflective of our fun and innovative engineering culture that we’ve developed over the last 15 years. Our purpose-built solutions truly redefine the display experience. For example, we were the first manufacturer to deliver a 3D Full HD projector with the best-selling W1070. Six years ago, we took the monitor market by storm and gave our Apple users a white monitor that appealed to their design sensibilities. We also engineered the first affordable laser projector in North America for the education market, solving educators’ challenges for brightness, clarity, performance, and total cost of ownership.
MJ: I hear you’ll be releasing an update to your home cinema projectors. Can you please tell our readers about the new product lineup?
BW: We’re building upon the innovation that we first introduced with the W1070 with two new models, the HT8060 and HT9060 CinePro 4K UHD HDR home cinema projectors. We engineered every part of these projectors to achieve the high standards set by hardcore movie buffs and cinema directors who are able to discern the smallest details and determine if a projector matches how the movie was intended to be seen. We spent years fine-tuning an HDR algorithm to take advantage of the successful technology we originally developed for our gaming monitors. With it, we were able to reveal details hidden in dark scenes without ruining the colors or introducing artifacts like other HDR implementations. From an extremely large lens that replicates the details of a 4K image, to the DLP chip set that achieves the digital cinema color space, to our HDR algorithm, they have an entire 4K ecosystem designed to deliver that same amazing cinematic experience right in your living room for less than $10K.
MJ: How do these BenQ displays differentiate in a crowded projector space?
BW: Quietly, BenQ has grown into one of the top three home cinema projector brands. For example, our HT2050 projector has 80 percent five-star reviews on Amazon. That is a testament to the quality and experience that our solutions provide, which we achieve through a thoughtful approach to our engineering and manufacturing process. We manufacture the projector from the ground up. We also partner with TI on the DLP chip set to replicate the amazing color from the big screen at home – achieving premium DCI-P3 color space in a number of our models. We are also the only company in North America that offers interactive flat panels (IFP) with a special optical coating that is designed to kill bacteria on contact. Whether the screen is being used in a classroom or as a wayfinding solution, keeping users healthy is a public health concern that BenQ prioritizes.
Stay tuned for next week how BenQ is meeting the needs of today’s custom integrator and what dealer programs the company has in place.