I recently talked with Dave Duncan, Product Line Manager at InFocus Corporation about them re-entering the residential market and also about their new projectors for home cinema. Part 1
Maureen Jenson: Is it true that InFocus pioneered the projector market? Can you tell us more about the early days of InFocus?
Dave Duncan: InFocus pioneered the projector category, and we’ve been in the display business for over 30 years. In the early days of projection our R&D departments worked closely with Epson to create some of the very first LCD projectors. At that time we also released the first projectors based on Texas Instrument’s DLP technology. It is quite amazing to see how far we’ve come as a company, how much the industry has grown, and how much the technology has advanced in terms of projector brightness alone!
MJ: For years, your focus has been on manufacturing projectors and collaboration solutions for the commercial space. What made you decide to re-enter the residential market with home entertainment projectors?
DD: The commercial and education space is where the vast majority of projectors and collaborative display products are sold and where the industry sees the most volume in general, which is why it is our primary market. However, in the early 2000s, InFocus was a key force in establishing the home theater market with the initial release of our ScreenPlay home theater projector line. While our projector lines have evolved over the years and the market focus has shifted more towards commercial products and applications, we never completely exited the home entertainment space and we always kept our finger on the pulse. In recent years we’ve seen positive sell-through on home entertainment projectors like our SP1080, IN82 and X10. This year at ISE, we refreshed the home entertainment line and launched our first ScreenPlay projectors since 2016 with the SP2080HD and SP1081HD, and the response has been fantastic.
MJ: What is InFocus bringing to the table with the new ScreenPlay projectors? What makes them unique?
DD: We are very excited about the new ScreenPlay projector models and the unique feature sets they offer. InFocus projector lines are renowned for quality and performance and the new models are no different. However, the SP2080HD also includes our popular on-board TechStation, a built-in bay with multiple connection options, which provides users with the ability to integrate the technology of their choice (for example an Amazon Fire TV, Google ChromeCast, Roku Stick, and many other devices). Once the source is plugged into the TechStation and the door is closed, it’s as if the projector integrated the source directly, because all cables and hardware are hidden away. As technology changes, users can easily plug in other sources without the need to purchase a whole new projector.
Stay tuned next week as we talk to Dave about dealer support, where things are with the commercial projector market and CEDIA 2019! Part Two here.