From our friends at the NPD Group:
In the week ending April 3, 2021, dollar sales grew +87% compared to the same time in 2020 and +39% compared to the same time in 2019. That continuing robust growth is the week’s big story line. For how long will the impressive gains persist?
This week we’re also sharing a quick look at what’s driving the return to growth in prestige beauty retail sales.
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With consumer needs shifting rapidly, it is more important than ever to stay on top of the latest purchase trends. We continue to monitor the vaccine rollout while keeping a close eye on the status of COVID-19 and any impact it may have on retail sales.
Stay tuned for more insights to help you navigate this uncertain and evolving landscape. Please connect with us if we can answer questions or offer support.