Goal Setting Made Simple

By Carol Campbell
Published on: July 21, 2020

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High achievers are always setting and reviewing goals. And from my perspective, it really comes down to two simple basics: make the goal achievable and figure out how to measure your results. Because if you don’t measure results, then how do you know they’re real?

I’m going to make this short and sweet. For anyone reading this, you should be setting your own weekly goals and you can immediately begin to use these essentials I’m going to lay out.

Be specific. Any goal anyone sets should be simple and clearly defined. Just the who, what, when and where. Here’s an example: This week, I’m going to learn about Snapchat and decide if that’s a social platform my company should be on. If so, step too will be a test run for one month in order to measure analytics.

Now, that’s a very specific goal. And we’ve outlined why it’s important and what’s in it for the company. And we’ve given ourselves a measurable goal that will be tangible.

Is it achievable? As long as you have budgeted time for the research and test-run creation of content, I’d say it’s very achievable. Ultimately, you need to make sure your goals are defined well enough and that you have the skill sets and abilities to make it happen.

Have you set a time-line? I know we said “this week I’m going to learn about Snapchat . . .”, but have you really sat down and looked at your calendar and figured out exactly how much time you can budget to the project? And are you the right one who should be doing the research, etc? So, sit down and put pencil to paper and create a workable time-line.

Measure results. If it’s not measured, it’s not real. Measure your results and evaluate your next moves.

So in review, when setting goals, be specific, make sure it’s achievable, and create a detailed time-line so you stay on schedule. And that’s my goal setting made simple tip for today!


Carol Campbell

Carol Campbell

Carol Campbell is the Managing Director of the Technology Insider Group, Publisher of Technology Designer Magazine, and Executive Director of the Women in Consumer Technology association. She is a publishing, marketing and women’s thought leadership executive with a history of offering outstanding presentation, communication and cross-cultural team management skills.

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