Got Blog?

By Carol Campbell
Published on: January 5, 2018

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Here’s the bottom line up front: Business blogging is not an option. Maintaining a blog on your company’s homepage filled with news, insights, updates and informative content is an asset for your business for many reasons. Here are just a few:

B2B marketing that uses blogs receive 67 percent more leads than those that do not. One of the biggest benefits of blogging is being able to attract quality leads. The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable, insightful content on a consistent basis, your leads will increase dramatically. Even older blogs can get you noticed if they’re relevant – and, answering questions visitors are searching for (critical). Make sure you’re constantly updating older blogs so they continue to bring in the high-quality traffic.

Marketing departments who prioritize blogging are 13x more likely to enjoy positive ROI. If you blog consistently, you will reap the benefits. Blogging helps you get found online. Your reach will bring you leads you wouldn’t have generated. And all without the help of advertising and/or sales people. 24/7/365, your blog is always working for you.

By 2020, customers will manage 85 percent of their relationships without talking to a human. This means that your customers are more likely to do their own research about your company before they make first contact. One of the easiest ways for them to learn more about your company is through your blog. An effective blog is an effective sales tool.

Blogging. Cheap at half the price. In reality, the only thing blogging costs is time. Whether that’s one of your employees or a content provider, the investment has a high ROI if done properly. Companies who blog effectively receive 97 percent more links to their website. Insightful news targeted to your desired audience pays off.

Weird, but true. Blogs are rated as the 5th most trusted source for accurate online info. Perhaps it’s because blogs are personal (critical). Regardless, providing only accurate information extends your brand and builds your reputation.

Carol Campbell

Carol Campbell

Carol Campbell is the Managing Director of the Technology Insider Group. She is a publishing, marketing and women’s thought leadership executive with a history of offering outstanding presentation, communication and cross-cultural team management skills. She is also the Executive Director of the Women In Consumer Technology organization.

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