I Came, I Saw, and I Won Money. CES 2019

By Stephanie Casimiro
Published on: January 18, 2019

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I came, I saw, and I won money. CES 2019 in Las Vegas did not disappoint. I walked more of the show this year than any previous year, and I am so glad I did. Here is a follow up on the events and products I was looking forward to and a few surprises that made me excited to be in the Consumer Electronics industry.

C Space Storytellers.  I attended one talk on the first day of the show. I was able to hear Nada Stirratt, Vice President, Global Marketing Solutions, North America, Facebook, and David Heath, Co-Founder, and CEO, of Bombas, discuss how his company has used Facebook to not only build his business but provide exceptional customer service to his customers. If you are not familiar with Bombas, they are a company that sells socks with a fantastic corporate responsibility message. For every pair of socks sold, a pair is given to someone that is homeless. Socks are the number one thing requested at homeless shelters. Upon learning this fact, David Heath decided to do something to help. The company is built from the ground up around the idea of sock donations. The more socks they sell, the more they donate. David shared the story how his company has grown so fast that his distribution and shipping divisions were crushed, and customers were not getting their products. Because of social media, David was able to be transparent about the issue communicating directly to the customers through social media explaining the problem and offering full refunds AND a gift card for their next purchase. Customers did not leave, and Bombass continues to grow and has some exciting plans for 2019. Visit their website here to learn more about this company.

Women in Consumer Technology Legacy Awards. This event continues to be my highlight of the show. These inspirational women and their accomplishments in the Consumer Technology industry outshine the new technology displayed at the show. The food was fantastic as always, and the speakers did not disappoint with their words of wisdom on how to pursue your passion and be successful. Carol Campbell indeed has created a phenomenal group of women that support each other. I am already looking forward to the next Women in Consumer Technology event at CEDIA 2019 in Denver. If you are interested in supporting this great group or attending the next event, visit their website here.

Robotics Exhibitors. Groove X finally debuted Lovot, a childlike robot with big, expressive eyes that follows you around and begs to be hugged. Lovot is an advanced piece of technology with fifty sensors on its fuzzy body that respond to touch as well as three cameras on his head that can recognize up to 1,000 people. Groove X’s booth was packed with people that wanted to try out this lovable robot and pose for selfies. (my photo in the header) The only goal of this product is to form an emotional bond with people, and from the traffic in the booth, the goal was knocked out of the park. For more information on this product, visit their website here.

In next week’s newsletter, I will have my Best of CES list.

Stephanie Casimiro

Stephanie Casimiro

Stephanie is the founder of Designer Marketing Solutions, a specialist in online marketing services and brand management. She is a recognized leader in social media and analytical reporting data pertaining to online brand presence and recognition. Visit her at DesignerMarketingSolutions.com

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