New Content and Exhibits that Demonstrate the Pervasiveness of the AV Experience to Launch at Las Vegas InfoComm
InfoComm organizers recently announced the new Integrated Life content program and exhibition for InfoComm 2018, which returns to the Las Vegas Convention Center next June. I sat down with Jason McGraw, Senior Vice President of Expositions, InfoComm International for more details.
Maureen Jenson: Jason, give us a big picture, broad stroke of what Integrated Life is and what you are planning for InfoComm 2018.
Jason McGraw: Integrated Life@InfoComm 2018 comprises a special track of workshops and sessions, plus a dedicated area on the InfoComm 2018 show floor spotlighting technology solutions that create integrated experiences wherever and whenever people use technology.
We plan to take everything that is cool, but maybe abstract, about new technology – the Internet of Things, sensors, artificial intelligence, the cloud and more – and present it in terms of real-world AV solutions that result in outcomes for customers. On the InfoComm 2018 exhibit floor, the Integrated Life area will showcase smart lighting, sensor technology, building and home automation, voice control, integrated security, mobile AV solutions, smart car technologies, and much more.
MJ: So this is going to be an immersive experience for attendees, and a gathering space for all sorts of technology providers?
JM: Correct. Audio/Visual experiences are all around us, from the time we get up in the morning, throughout our work day, to the entertainment we enjoy in our lives. We could be in the kitchen, car, classroom or office. And increasingly, those AV experiences are more interconnected. The Integrated Life program and exhibition space at InfoComm 2018 recognizes that fact and invites new and different solution providers and professionals into our pro-AV marketplace.
Thanks to advances in network technologies, all of the AV that people enjoy each day can come together in an integrated experience. How they interact with and benefit from technology should be as seamless as possible, whether they’re at home, at the office, commuting, travelling for business, or even dining out.
MJ: What other support mechanisms are going to be included at the show?
JM: Integrated Life sessions at InfoComm 2018 will include case studies of AV experiences spanning retail, hospitality, education, transportation and other facets of daily life. Plus, there will be sessions on everything from using data and analytics to enabling integrated experiences, to intelligent digital signage, to securing information in an increasingly connected world. Manufacturers’ training at InfoComm 2018 will embrace the growing ecosystem of smart solutions and platform-based AV systems that form the foundation for an Integrated Life.
MJ: It’s as if InfoComm is growing organically and bringing new business potential to your members and the trade show attendees.
JM: InfoComm is dedicated to acting as a catalyst for market growth. We all know how AV experiences follow us throughout our lives – as AV professionals and as everyday consumers of technology. The Integrated Life program at InfoComm 2018 will reflect this important cultural phenomenon and open our industry to new avenues of innovation, creativity, and customer outcomes.