ISE 2019 – It’s A Wrap!

By Veronica Esbona
Published on: February 15, 2019

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Another Extraordinary Year Ahead for AV

We’re back from ISE in Amsterdam, pumped by experiencing the latest AV technology at the largest pro AV show in the world. ISE, AVIXA, and CEDIA executed a world-class event, which is now bursting at the seams at the RAI Convention Center. This year saw a record-breaking 81,268 attendees, up from 80,923 in 2018. That growth is why ISE is relocating to Barcelona in 2021.

Attendance numbers weren’t the only precedent-shattering trends. There was an influx of innovative technologies that centered around five key areas:

Projection Mapping

Although projection mapping has been around in some form for more than 50 years, the advancements in the technology never get old. At ISE, projection mapping had a big moment when Bart Kresa, founder and master projection designer of BARTKRESA studio, not only gave the opening address but also gave attendees a special and unique visual experience walking into the RAI. He designed Sviatovid, a faceted, five-meter tall projection sculpture with jaw-dropping effects. The outdoor sculpture set a new benchmark in AV art with 360-degree illumination from four 30,000-lumen 4K laser projectors and warping/blending capabilities from VIOSO’s software. Between stunning 3D mapping exhibits at booths, outside, and even in the nearby hotels, it was hard to miss projection mapping’s influence in the industry as it shifts from entertainment to the next essential visual communications tool.

 

Collaboration

Biamp introduced its new Parlé™ family of Beamtracking™ microphones for the conference room.

UC has never been more relevant to the pro AV industry than it is today, which was evident at the show’s Unified Communications Hall. Today’s customers need multifaceted solutions that are able to streamline equipment deployment and simplify management tasks across global enterprises while providing user-friendly, high-quality audio and video capabilities that allow participants to get started faster and share easily within the platform and on the device of their choosing. It’s a tall order that saw more than 50 vendors offering a variety of solutions built for any meeting environment, from the home office, to open work space, huddle rooms, up to large conference rooms and boardrooms.

 

Digital Signage

With the QLED 8K Signage at the forefront, Samsung showcased its next generation of commercial displays including ‘The Wall’ in 8K and 8K HDR technology for LED signage.

Digital signage shows no evidence of slowing down as it continues to see new growth and even more innovation. Market research predicts 2019 will see the strongest gains yet, with digital-out-of-home ads surpassing traditional TV models by 2020. At the show, that was evident in large-format commercial displays, sensors, AI, and smart data technology that can capture how many people looked at the sign, for how long, reaction, and even demographics that can come into play for displaying messaging that’s uniquely targeted to the viewer.

 

AV Over IP and AV Over IT

Just Add Power unveiled a 3G+ 767DSS Dante®-enhanced sound system transmitter.

One area that has continued to redefine and transform the AV integration world is signal distribution and the management of those signals. At ISE, there was a refining of affordable and flexible AV-Over-IP-based, HDBaseT, and fiber solutions with new features that simplify distribution and project management, including video wall support, 4K distribution, and audio distribution for an all-in-one systems approach. The other big push were remote access and system status capabilities designed to ease device management for integrators or even IT and technology managers.

 

Smart home and building

RTI previewed the latest edition of its flagship remote, the T4x, which releases later in the year.

Residential enjoyed a strong presence as CEDIA kicked off its 30th anniversary celebration with a packed roster of professional development courses and free CEDIA talks each day. And then there was the technology. There were beautiful 8K displays that signify we’ve not only arrived at mainstream adoption of 4K but that the experience is about to get even better. The IoT and AI-equipped devices continued to push the envelope of smart home and building control and management.

ISE 2019 didn’t disappoint delivering technology and experience – it was the biggest, broadest and most exciting edition of the show ever – 56,100 net square meters housed 1,301 exhibitors. A key theme was how AV technology enables creative imaginations to produce rich experiences, staying true to the slogan ‘Learn. Discover. Be Inspired.’

Veronica Esbona

Veronica Esbona

Veronica is the president of InGear, an integrated marketing communications agency that specializes in the consumer technology, professional and residential AV markets. With 18 years of agency experience, Veronica has worked closely with manufacturers, distributors, and dealers alike by employing creative marketing, event management and public relations strategies that effectively build brands by reaching their intended audiences and delivering results.

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