Josh Christian | HTA

By Maureen Jenson
Published on: April 27, 2018

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I talked with Josh Christian of HTA (Home Technology Association) about what HTA is and why you should care!

Part 1: Meet the HTA and the Certified HTA Members

Maureen Jenson: Hey Josh, I know the HTA was formed to create a standard of excellence for the Custom Installation (CI) industry. What do technology integrators have to do to achieve certification?

Josh Christian: Hi Maureen, technology integrators have to pass a demanding 60+ point vetting process that focuses on solid customer service and aftercare support. They must also possess a positive business reputation and technical competency. Once all of this is affirmed, then they will be HTA Certified and part of an elite group of dedicated, highly skilled firms. This stringent criterion was developed by industry veterans and refined by the HTA Board of Advisors, which includes top executives from Sony, Lutron, Crestron, Control4, Savant, and more. [Additional HTA Advisory Board information next week in Part II-Ed].

HTA Certification tells homeowners, builders, architects, and interior designers that these are the very best residential technology integrators for their projects.

The mission of the Home Technology Association is to raise the bar in the CI industry by giving exceptional integrators a prestigious third-party endorsement they can use to differentiate their offering and ultimately, win more projects. Not only does this drive more business to the integration community, but it also ensures consumers have consistently great technology experiences.

MJ: HTA just formally launched at CEDIA 2017. You have experienced such tremendous growth in such a short amount of time. What do you accredit this to?

JC: HTA Certified Dealers are now in 20 states, representing 37 markets across the U.S., with more applications constantly in process. With a board of advisors featuring top names in home technology, the HTA has quickly earned the support of the custom integration industry as a whole.

After just eight months, the HTA has made tremendous strides in raising awareness and educating not just the custom integration industry but the design and build communities about the importance of company-wide certification.

Dealers across the country are already using their HTA Certification credentials to differentiate their offerings. Through the HTA website, consumers can find integration firms that specialize in their type and size project. The HTA’s one-of-a-kind technology budget calculator helps consumers not only determine realistic budget ranges, it also points them to the integrators that excel with their technology needs.

MJ: How are dealers communicating their accredidation to potential customers?

JC: Dealers are sharing their HTA credentials on their websites, truck wraps, proposals, and design and engineering documentation, also with professionals from the design/build community.

Affirmed Matthew Johnson, VP/GM of integration firm Aurum, “We applied for our certification with HTA because the low barrier to entry in our industry has resulted in under-qualified integrators in the market. This has a history of creating poor client experiences and giving what we do a bad reputation. HTA’s stamp of approval on Aurum tells our clients we have been vetted and proven ourselves to be a first-class organization capable of designing, installing and supporting a system we would be proud to have in our own homes.”

 

MJ: Your list of integrators is so impressive as well…you have assembled a who’s who in a relatively short amount of time. What do you credit this to?

JC: We do a lot of background research to find who the best companies are.  We talk to reps, manufacturers, top dealers, and design/build professionals every day.  We think we have identified most of the firms that would meet the certification standards.  Fortunately, we have had a lot of support within the industry to get us access to the best business owners so we can educate them on how HTA certification is an amazing sales tool for them and, at the same time, is crucial to the long-term success of our industry.  HTA is a win-win-win because it benefits consumers, manufacturers, and great integrators.

Stay tuned for Part II (Get that here) of my interview with Josh next week when we learn more about HTA and its Advisory Board.

The following is a list of HTA certified integrators to date:

Audio Command Systems | Los Angeles

Legato Home Music & Theater | Los Angeles

Beyond Home Theater | Los Angeles

Integrated Systems Design | Los Angeles

AVX Design & Integration Inc | Los Angeles

Bliss Home Theaters & Automation | Los Angeles

Future Home | Los Angeles

Interior Technologies | Los Angeles

M2 Multimedia Inc. | Los Angeles

Max Systems | Los Angeles

Roberts Home Audio and Video | Los Angeles

Signals Audio Video | Los Angeles

Wilshire Media Systems | Los Angeles

Simply Home Entertainment | Los Angeles

Brilliant AV | Orange County, CA

NXT AV | Orange County, CA

Cantara | Orange County, CA

Audio Images | Orange County, CA

Audio Command Systems | West Los Angeles & New York City

HiFi Club | Santa Barbara, CA

Modern Home Systems – aka Binacorp | San Diego

Acoustic Evolution | San Diego

Audio Impact | San Diego

AVIR | Palm Springs / Coachella Valley, CA

Epic AV Automation | Northern California

Hermary’s | San Mateo/San Francisco, CA

AVDG | Northern California

Gilmore’s Sound Advice | New York, NY

AV Solution | New York, NY

Osbee Industries | New York, NY

OneButton | New York, NY

Electronic Environments | New York, NY

Realm | Norwalk, CT

OPUS Audio Video Control | New Haven, CT

Rich AV Design | Stamford, CT & Palm Beach, FL

Atlantic Control Technologies | Annapolis, MD

Adobe Cinema & Automation | Cape & Islands, MA

audioDave | Boston, MA

@Home AV Technology | Knoxville, TN

Symbio Lighting & Control | Houston

Unlimited Integration | Houston

Media Systems | Houston

Refined Systems | Houston, TX

Epic AV Automation | Austin

Mero Concepts | Austin

Audio Video Innovations | Dallas

Echo Systems | Omaha, NE

Audio Video Systems | Salt Lake & Murray, UT

Kozi Media Design | New Kensington, PA

WAVE Designs | Seattle, WA

Elevated Electronics | Overland Park, KS

The Integrated Home | Charlotte, NC

Residential Systems | Littleton, CO

Mills Technologies | Chicago

Kustom Theater Kreations | Larimer County, CO

Interseckt Corporation | Coral Gables, FL

Ioty | Miami

Cutting Edge | Middlesex, MA

Mills Technologies | Chicago

Spire Integrated Systems | Troy, MI

Lelch Audio Video | Minneapolis, MN

Bravo AV | Bernardsville, NJ

Electronic Concepts | Rochelle Park, NJ

e-home | Ridgefield, NJ

 

 

 

Maureen Jenson

Maureen Jenson

Maureen is editor-in-chief for the Technology Insider Group. She has been the editor-in-chief of Audio Video Interiors, Stereophile Guide to Home Theater, Home Theater, Technology Integrator, E-Gear and CEDIA’s Electronic Lifestyles Magazines. She is a CEDIA Fellow and IPRO Lifetime Achievement Award honoree.

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