How Smart TVs in Millions of U.S. Homes Track More Than What’s on Tonight – New York Times article by Sapna Maheshwari
“Samba TV, which has deals to put its software on sets made by about a dozen TV brands, uses viewing data to make personalized show recommendations. But that’s not the big draw for advertisers.”
This is an informative article I suggest you read. Our customers will be asking questions about their new TVs and privacy. What do your TVs track as far as your client’s go? Stay informed! Full story here.