By Carol Campbell
Published on: September 28, 2018

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So you’re just back from a great convention and you sit down to do your post-show follow up. You get all of those business cards scanned, send out thank you emails, carve out your strategy for follow up by prioritizing your to-do list.

And now that everyone who went to CEDIA Expo in San Diego is back in their office and has done those basic, post-show follow-up details, let me add one more for you to accomplish this weekend. Linkage.

Because if you want to be a conductor, and not just a band member, you need to understand linkage.

As I sit down in my post-show revelry, I start to remember parallel conversations, parallel objectives and shared goals. So I begin to introduce people to each other with a simple email, “Hey, I think you two should talk because you’re both going for the same brass ring. Keep me in the loop if I can be of help.” I play conductor. Because bringing people together means you’ve created a connection where there wasn’t one, and that by definition is the meaning of value-add.

Linkage. It might not always bring direct benefit to you or your company, but over time your colleagues start to look at you as a conductor, and they are much more likely to seek you out for your counsel. And that’s always good for business!


Carol Campbell

Carol Campbell

Carol Campbell is the Managing Director of the Technology Insider Group, Publisher of Technology Designer Magazine, and Executive Director of the Women in Consumer Technology association. She is a publishing, marketing and women’s thought leadership executive with a history of offering outstanding presentation, communication and cross-cultural team management skills.

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