So you’re just back from a great convention and you sit down to do your post-show follow up. You get all of those business cards scanned, send out thank you emails, carve out your strategy for follow up by prioritizing your to-do list.
And now that everyone who went to CEDIA Expo in San Diego is back in their office and has done those basic, post-show follow-up details, let me add one more for you to accomplish this weekend. Linkage.
Because if you want to be a conductor, and not just a band member, you need to understand linkage.
As I sit down in my post-show revelry, I start to remember parallel conversations, parallel objectives and shared goals. So I begin to introduce people to each other with a simple email, “Hey, I think you two should talk because you’re both going for the same brass ring. Keep me in the loop if I can be of help.” I play conductor. Because bringing people together means you’ve created a connection where there wasn’t one, and that by definition is the meaning of value-add.
Linkage. It might not always bring direct benefit to you or your company, but over time your colleagues start to look at you as a conductor, and they are much more likely to seek you out for your counsel. And that’s always good for business!