I’ve been asked to give a talk at CEDIA 2017 about working directly with designers, architects and builders. I’ve certainly gained lots of experience over the past 25 years and am happy to share my thoughts and experiences on how to successfully interact with the design/build community. After all, they are typically the stakeholders and ‘ears of the client’, so the road often goes through them.
Let me stress that designers, architects, and builders should be your friends…not your enemies. And it’s up to you to educate them on how to work holistically with your products and services so that each one is comfortable and understands what is needed to deliver the best results for the client. Then it becomes a win for everyone and a BIG win for the client.
Here are a few more topics I’ll be expanding on – plan to attend (it’s free!) on Friday, September 8th at 11:00 a.m. at CEDIA booth #3635. The talk will last approximately 20 minutes:
- Stakeholders are inundated with information and misinformation. Design/build teams sometimes underestimate the importance of planning for sound containment and lighting design when initially sketching out a theater project. Improve your bottom line by creating win-win partnerships founded on communication.
- Learn how to convey the added value that you bring to the experience by asking the right questions.
- Learn how to help them and their teams understand the possibilities and options, demonstrating your respect for the science of technology and the aesthetics of the project.
- Identify that it’s not selling that makes the sale.
- Remember, your design/build partnerships will be a great source of referrals for a long time to come.
Look forward to seeing you in San Diego!
For a complete list of CEDIA Talks, go here.