Lutron’s Experience Center Grand Opening in NYC!

By Maureen Jenson
Published on: October 5, 2018

Content powered by:

Along with 250 integrators and others, I attended the Lutron Experience Center Grand Opening in late September. Located in the world famous D&D Building (Decoration & Design) in the heart of Manhattan, it is an exquisite space. I have been to this building many times and it is visited by some of the greats in the interior, architectural and design communities. I find it calming, a place where I can breathe and relax. I always do when I am surrounded by exceptional design.

That’s why the new re-imagined Experience Center fits in so perfectly. Occupying a 4,500-square-foot space on the third floor, this Lutron Experience Center is one of eight in the world. Lutron’s former New York City space was located in the same building on the ground floor and opened back in 2009, this new space is nearly 3 times that size.

The 4,500 square feet is designed in a comfortable elegance with a living room, dining room, kitchen, bathroom and master bedroom. These rooms showcase products and the actual lighting and shading experience in a way that Lutron’s existing and potential customers actually live or want to live.

Said Ed Blair, executive vice president at Lutron, “Lutron is making significant investments in business tools and product innovations to ensure the continued success of our customers. Lutron’s Experience Centers help you close more jobs by providing your clients a rich, fulfilling experience and authentic understanding of a day in the life with a Lutron system. This new space is nearly three times the size of the previous New York space, giving you additional ways to tell the story and delight your clients in the process.”

The new Experience Center features a broad range of Lutron products showcased within residential vignettes. Products include everything from Lutron’s Caséta Wireless to HomeWorks QS systems, a full range of Lutron shading solutions, including the luxurious new Palladiom shades, plus samples of shading fabrics and keypad finishes.

Said Michael Smith, vice president of residential sales, “In all, there are more than 60 shades on display at the location. This Experience Center will always have the latest and greatest. You will see every shade style we make here and our Ketra and Lutron Ivalo LED light sources incorporated throughout. Lutron acquired Ketra and its intelligent lighting fixtures in April.

“Twenty-six years ago we brought lighting control to the CEDIA community. Twenty-three years ago, we did the same with shades. With Ketra, we are reinventing the market again. Three to 10 years from now we will be talking about how the custom electronics industry transformed once again.”

I spoke to Matt Emmi, co-founder of OneButton in Brooklyn, who said, “This new Experience Center in Manhattan translates into better sales for us. Most customers don’t understand until they see the shades in action. I like to let my clients wander around and have fun and press buttons, then I explain how we can customize everything for their particular needs; they love it.

“At OneButton, we innovate solutions and we are particularly excited about the Ketra line. Circadian light shifting is one of the most important developments in the past 10 years and we already have clients who ask about how light can affect their circadian rhythms. We are currently specifying Ketra into two major projects and supplying the fixtures, this is going to be a very important new revenue stream for us.”


Located at 979 Third Avenue, Suite 319, in New York City, the new Lutron Experience Center is open Monday-Friday, 9 a.m. to 5 p.m. with private tours available. Appointments are preferred, but walk-ins are always welcome. To schedule a visit, please call your local Lutron representative or call (212) 752-1214.


New York D&D Showroom
The new Lutron Experience Center in the D&D Building in Manhattan: Comfortably elegant and understated and showcasing a vast variety of Lutron products and experiences.
Over 250 integrators and others from all over the tri-state area attended the Grand Opening.
Lutron’s Communications Director – Public Relations, Melissa Andresko talks to Jeremy Glowacki, Executive Editor Residential Tech Today and CEDIA’s VP, Marketing and Industry Relations Cris Pyle. Said Cris Pyle, “Lutron has been incredibly generous in making the training spaces in their Experience Centers available to CEDIA for regional trainings. It is a beautiful environment for learning, and our members have the chance to experience the Lutron products while they are there as well.”
Michael Smith (left), vice president of residential sales at Lutron, and integrator Matt Emmi, co-founder of OneButton in Brooklyn.


Maureen Jenson

Maureen Jenson

Maureen is editor-in-chief for the Technology Insider Group. She has been the editor-in-chief of Audio Video Interiors, Stereophile Guide to Home Theater, Home Theater, Technology Integrator, E-Gear and CEDIA’s Electronic Lifestyles Magazines. She is a CEDIA Fellow and IPRO Lifetime Achievement Award honoree.

Pin It on Pinterest