Mike Grubb | Luxul Pt 2

By Maureen Jenson
Published on: November 23, 2018

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Luxul had plenty to talk about at CEDIA Expo in San Diego…this week Mike Grubb, VP of Marketing, talks about the WiFi Assurance Program, dealer training and Luxul’s vendor partners!

Maureen Jenson: We understand that a similar program, the WiFi Assurance Program, is also growing fast with the builder market. Does this provide the same benefits as CAP?

Mike Grubb: Yes, the two programs are essentially the same, but the WiFi Assurance Program focuses on builders. It provides them with the benefits of certified wired and wireless network designs, access to our advanced support team, and prompt replacement of any product experiencing a failure.

MJ: In addition to dealer initiatives, Luxul has invested heavily in dealer training programs this year. Can you tell us about your training efforts? Are there any areas Luxul is particularly focused on?

MG: We kicked off the year with a trickle strategy for simple learning with our Word of the Week. We’ve released a new network related topic/word each week and have posted it on social media as well as an expanded version on our Luxul Blog. In addition to regular trainings at our partner locations, one of Luxul’s most popular resources is our instructional webinar series, which features different session topics each quarter. We started out 2018 with webinars covering network setup, remote management, and VLANs. In Q2, we decided to get creative with fun themes that inspired session titles. The first was the “Luxul City Limits” webinar festival, which covered troubleshooting, Router Limits Technology, and a Q&A. In Q3, “Luxul Uprising” offered training on PDUs and Roam AssistÔ and provided a CEDIA 2018 recap. We’re closing out 2018 with a “Holiday Season” theme with topics including fiber optics, networking basics, and IGMP and multicasting.

Since the introduction of our Epic Series of wired and wireless routers, one topic we’ve been most keen to educate dealers on is recurring monthly revenue (RMR), a profitable business model that has seemed elusive to those of us in the AV integration industry. The integrated Domotz remote management and Router Limits content management technologies of our Epic Series provide our dealers with a simplified path to sell RMR service plans to their clients.


MJ: Networking is a complex area. How is Luxul working with other vendors to ensure its products play well with others for the benefit of the dealer and homeowner?

MG: Currently, we are working with a number of partners — including Just Add Power, Sonos, Atlona, Kramer, Nortek, URC, Savant, IC Realtime, and others — to provide pre-configured network devices and video over IP configurations that work seamlessly with each other.



Maureen Jenson

Maureen Jenson

Maureen is editor-in-chief for the Technology Insider Group. She has been the editor-in-chief of Audio Video Interiors, Stereophile Guide to Home Theater, Home Theater, Technology Integrator, E-Gear and CEDIA’s Electronic Lifestyles Magazines. She is a CEDIA Fellow and IPRO Lifetime Achievement Award honoree.

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