Momentum 924

By Douglas Weinstein
Published on: June 7, 2019

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I had a chance to swing down to Denver last week to check out Dave Thomas’s Momentum 924 space.

Many of you know Dave and the Momentum Group as the premier manufacturers’ representative in the Rocky Mountain region. 924 is a very cool space that is designed for use by vendors, dealers and design-build professionals. The technology is refined and for the most part hidden. Homeowners can take a tour and simply see technology in action, to decide if the tech is right for them.

A few comments from Dave (I didn’t take notes, so I’m paraphrasing!): “We are completely brand agnostic. I think that in our Ci channel, we’ve gotten to the point where many dealers are simply giving a line item bid to the homeowner; the list of gear, wall plates, wiring, labor, etc. that really don’t mean anything to the client. They don’t understand why one bid is $70K and another bid is $45K – why is one so much more (or less!) than the other? Aren’t you both looking at the same plans and listening to what we want? They don’t know the products and parts and labor costs enough to make a reasoned decision about their purchase. Our goal at 924 is to demonstrate technology. We touch a button and the shades come down and the TV turns on and the lights dim. And the homeowner says, “yeah, that’s what I want.”

“Integrating technology into the modern home without it being invasive is the real key. Along those lines, we offer extensive training for our dealers. We carry the top brands in the region and as you are seeing today with our Sony training class, we put an emphasis on making sure our dealers are the best informed on the most up-to-date technologies. Technology evolves at such a dizzying pace that we believe it is in everyone’s best interest to be the resource in the region to deliver education and allow all of our dealers to access 924 if they want to show clients or client reps just how technology impacts design.”

Dave has really created something quite unique at Momentum 924. It sits along other cutting edge businesses in an area called The Yard. There are artisans doing everything from roasting coffee to brewing beer to making the most awesome BBQ, and it connects to the light rail system that runs all the way downtown. This area, a part of the design center area if you will, is quickly gentrifying and has a lot of very cool spaces and neighborhoods teeming with hip stores and shops.

If you have an opportunity to visit 924, I think it would be well worth your time to see how Dave is allowing clients to experience technology, without getting wrapped up in technology. If you can get your head around that. Because, at the end of the day, people just want their tech to work. They don’t want to have to learn how to use it, they just want the lights to come on and the shades to dim and the TV to turn on when they want it to.


Douglas Weinstein

Douglas Weinstein

Doug is the Editor and co-founder of the Technology Insider Group and Technology Designer Magazine. Previously, he was the Executive Director and co-founder of the Elf Foundation, a non-profit organization that created Room of Magic entertainment theaters in children's hospitals across North America.

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