My Pre-Show CES Report

By Stephanie Casimiro
Published on: January 4, 2019

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CES 2019 is the second time I am attending the Consumer Electronics Show as a member of the press. For six years I attended with a company that exhibited at the show. The two experiences are as different as night and day. When you are an exhibitor, you ruin manicures, shoes, and get sweaty setting up the booth. Exhibitors are tied to their booths once the show starts so they can pitch their products, solutions, etc. Attending as the press is WAY more fun! First, you get a room that you can go to for food and coffee – that’s free food and coffee. They had me at coffee. Second, you get hired by publications to write about CES, so I get to visit sections of the show I never knew existed before. Lastly, and most importantly, I can now wear something more presentable at the Women in CT Legacy Award reception than my booth attire with a company logo shirt. Attending as press, I control my schedule, and I can hop in a cab, clean up and possibly grab a cocktail before I head out for evening events.

In addition to being excited about being part of the press for this show, I am pleased about various events and technologies that will happen during CES. Here is my list of favorite activities and technologies I can’t wait to see this year:

C Space Storytellers.  This is first on the list because there are amazing speakers lined up to speak at the Aria Hotel, home of C Space. Stories and case studies are shared by industry leaders about the new and unique relationship between entertainment, brands and technology. There are a few speakers from the marketing world that will discuss how marketing and building a brand has changed due to technology. For example, Carolyn Everson, VP, Global Marketing Solutions, Facebook is set to speak January 8th, and she will discuss how mobile opened the door for disruption business and what this means for the consumer. She is joined by David Heath, Co-Founder, and CEO, Bombas. To add this and other information storytellers to your CES 2019 agenda, go here.

Robotics Exhibitors.  No, I am not seeing Terminator technology at CES this year, but I do plan on visiting the exhibitors that are showing the latest and greatest in Artificial Intelligence and Robotics. I am a fan of starts up, and because of this, I am interested in seeing the Japanese startup robotic company Groove X. They have been working on a companion robot for a few years, and it is finally debuting at the CES show this year.

Artificial Intelligence. I plan on attending Eureka Park to see what a Smart City will be like soon. Specifically, I want to look at the OmniEyes booth at the Sands to see how they are using AI to collect and digitizes live street videos and convert them to various location-based information pods for real-time task execution, and long-term statistics/data analytics will be used in the Smart City of the future. For more information on Eureka Park at CES, go here.

New Gadgets. I admit it – I am a Gadget Geek, and it’s one of the many reasons I enjoy CES so much. I like to see all the new gadgets and wonder how in the heck did someone come up with some of this stuff. Some gadgets are silly and joke-worthy, but others like the LumiCharge LED Lamp brings a unique set of products in the consumer electronic gadget space to efficiently and elegantly charge our smartphones and gadgets. Eureka Park is going to be full of new gadgets, and I plan on spending a chunk of time there to look at as much of it as possible.

Women in Consumer Technology Legacy Awards. I have saved the best for last – the Legacy Awards. I have attended this event since my first CES. This group of inspirational women is not only intelligent, but they are a complete blast to be around. The food is always yummy, but the company is better at this annual event. This year is the 10th year of this event, and if you can find time to squeeze this reception into your schedule, I promise you it is worth your time. As a woman in a male-dominated industry, the vision of this professional organization has provided tremendous support to me in my consulting business. For more information on this group and the Awards Networking Reception, visit their website.

Stephanie Casimiro

Stephanie Casimiro

Stephanie is the founder of Designer Marketing Solutions, a specialist in online marketing services and brand management. She is a recognized leader in social media and analytical reporting data pertaining to online brand presence and recognition. Visit her at DesignerMarketingSolutions.com

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