I had a pre-CEDIA EXPO chat with Origin Acoustics’ CEO Nick Berry about what makes their integrators unique, what awaits EXPO attendees and looking into that crystal ball . . . .
Maureen Jenson: You guys are really kicking ass…how long have you been going strong and what do you credit it to?
Nick Berry: Origin Acoustics has been pushing the envelope since we began shipping product in December 2014. In the beginning, our goal was to get back into the industry, be relevant, and innovate amazing products for our friends.
We can attribute 100% of our success to our friends that support us day in and day out. We listen and they guide us. I wish the formula was more complicated.
MJ: What sets your integrator/dealers apart from the herd?
NB: Our dealers carry the same values we believe in: customer first and always provide the finest service and integrity. We have some incredible dealers who are very small in comparison to the major players out there. It is the way they do business that impresses us. We want dealers whom we can learn from and in conjunction we can share our decades of experience to train, educate, inspire and mentor. Growing together makes us both stronger and lifts the industry as a whole.
We truly hope that these core values do not separate the herd but become the herd. A negative experience at any level hurts all of us.
MJ: Any sneak peeks for CEDIA? What can attendees expect and where can I find your booth?
NB: As always we will be showing several concept products as well as many products that will be shipping just before the show.
The biggest surprise will be a family of products that will dramatically impact the outdoor entertainment market. Nothing like it exists today. We will also be giving demonstrations of our flagship home theater system that will be shipping shortly after the event. Come see us at Booth #3042, we’ll have plenty to talk about.
MJ: Crystal ball time…in five years how do you see the future of audio?
NB: Changes in this business are fast and furious and a lot can happen in five years. Time has shown that access to content is king. I believe the delivery mechanisms will continue to advance and music, movies and television programming will become even more accessible. Fortunately, people will require some form of visual display and speakers to bring that content to life. It is my hope that those speakers will be ours.
I also believe that we as an industry need to focus on more than the top 1 percent and begin to deliver the magic we sell to a more mainstream customer. Wouldn’t it be incredible if the top 20-30% percent were able to enjoy a custom installed A/V system and we were able to enhance the lives of millions who currently see our products and services as “out of reach.” If this industry is to survive it needs to expand its base.