Private Label Revolution: The Second Wave

By Technology Insider
Published on: March 23, 2018

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Across all categories in retail, private label is—or soon will be—more prevalent in product assortments; private label now accounts for 30 percent of sales in some U.S. industries. This shift is revolutionizing the way retailers go to market in stores and online, and it will impact every company’s business, whether they market private-label products or not.

This paper we are sharing will explore how private label has evolved in the U.S., why it’s hot again (and why now), the industries and categories it’s affecting, where it’s headed, and what you need to do about it, whether you’re a manufacturer or retailer.

Presented at Shoptalk 2018 and written by NPD’s Chief Industry Advisor, Marshal Cohen, this paper explores how private label has evolved in the U.S., why it’s hot again (and why now), the industries and categories it’s affecting, where it’s headed, and what you need to do about it, whether you’re a manufacturer or retailer.

To read the entire paper – go here.

Technology Insider

Technology Insider

Technology Insider's provide guest columns filled with news and event reports. From the arts to current events, our TI's share their thoughts on the world at large.

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