Rusty Deeble | Digital Installers

By Maureen Jenson
Published on: December 27, 2019

ProSource Dream Theater Makeovers Underway!

In July, ProSource announced that it had awarded two Dream Theater showroom makeovers that include vendor products valued at over $300,000. Each Dream Theater is being thoroughly documented via video from installation to reporting the monthly sales data, demonstrating the success of each winning member’s operation. The videos will be shared with attendees at next year’s ProSource Summit in March.

The ProSource vendor partners contributing an array of premium brands include:

  • JBL Synthesis IW-Three Custom System
  • Sony VPL-VW5000 4K SXRD Home Cinema Laser Projector
  • Screen Innovations Zero Edge Pro Screen with LED Backlighting
  • Acoustic Innovations Showcase Illuminations Modular Theater Solution and ProLounger Seating
  • Salamander Chameleon AV Cabinet Model 221

Said Dave Workman, CEO and President of ProSource, ”ProSource is committed to the success of all of our members by encouraging the active demonstration of an unprecedented entertainment experience for their customers. The execution of the Dream Theater contest winners represents a passionate example of our vision.”

The two winners are: Rusty Deeble, Owner of Digital Installers, who is installing the Dream Theater in his Long Beach, CA showroom. Ilan Weinstein, Founder and CEO; Andres Klein, Founder and Sales Manager; and Samuel Naierman, Founder and Engineering Manager of Maxicon are adding the Dream Theater to their Aventura showroom in Miami, FL.

ProSource caught up with Rusty Deeble of Digital Installers, “We began our installation in mid-July and are nearing completion.

“It is very meaningful and motivating for us to be selected out of the 500 ProSource dealers. We have always wanted to have a showroom at this level and Prosource has made the dream possible. We can now demo a dedicated theater to customers and increase our home theater sales. But it’s not all about us, our showroom will be a meeting place for the industry as a whole. Manufacturers, distributors, reps, and other dealers will be welcome to use the space.

“Offering the latest technology to our customers has kept our momentum going. We have built solid industry relationships and our clients are spectacular too! We couldn’t do it without them so we do our absolute best to impress them. We put the ‘custom’ in ‘Customer Service.’”

Maureen Jenson

Maureen Jenson

Maureen is editor-in-chief for the Technology Insider Group. She has been the editor-in-chief of Audio Video Interiors, Stereophile Guide to Home Theater, Home Theater, Technology Integrator, E-Gear and CEDIA’s Electronic Lifestyles Magazines. She is a CEDIA Fellow and IPRO Lifetime Achievement Award honoree.

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