Shortcuts to Successful Communication

By Sam Horn
Published on: September 5, 2019

A Dean at an Engineering School contacted me to thank me for my LinkedIn Learning course. He said,”Sam, the title of your course is ‘Preparing for Successful Communication,’ but I really think it should be called ‘Shortcuts to Successful Communication.’ It was amazing how much value you packed into those 3-4 minute videos.

I’m recommending to our university that they make it required watching for our engineering students. Many of them are brilliant when it comes to science, design and tech … not so much when it comes to social skills. These are the people skills they’ll need in job interviews and in the workplace. I like that they can get a certificate and Continuing Education credits for completing the course. I think it will make them more employable.”

His feedback made my day. He’s right. We can be technically good at what we do, but if we don’t have the ability to communicate clearly, concisely, confidently and with courtesy and respect …we may not do as well in the work world as we deserve.

In fact, the World Economic Forum published a report with startling research about the growing importance of communication skills stating, “Nearly all job growth since 1980 has been in occupations that are relatively social-skill intensive.”

Learning Objectives of Sam’s LinkedIn Learning Course include how to:

  • Clarify your objectives before giving reports in meetings.
  • Organize complex ideas so they’re easy-to-understand-and-follow.
  • Connect with listeners through crafting compelling business stories.
  • Personalize your content so it’s relevant to everyone in the room.
  • Speak with confidence whether to a group of 5 or 500.
  • Exude executive presence so you command attention and respect.
  • Answer tough questions and think on your feet.
  • Establish your credentials without bragging.
  • Persuade skeptics to give your ideas and proposals a chance.
  • Compose a compelling close that motivates people to take action.

Testimonials from the Course include:

  • This course offers a very rewarding viewing on the art of communication. Sam Horn gives a very engaging performance, and she is captivating our attention and is enthused and genuine about giving us the benefit of her knowledge.
  • The course flow seems natural and unforced, as all aspects of a successful communication session seem covered. The graphics are nice and unobtrusive, emphasizing the points being made in a well-balanced way.
  • The course has a great value-gain feel, whereas no time is wasted and all videos offer essential information. Most of this content can be re-watched as reminders before a speaking engagement (as the author helpfully suggests). Visually, the set and fashion are nice and subtle in focusing our attention to the speaker.
  • The course could easily be offered to all levels of speakers and professionals, as the tips and manner of teaching are high-level and address known issues anyone might have when preparing a presentation. The language and ideas are generalized enough so as to not exclude anyone, and the root of the strategy comes across properly – and memorably – at all times. I especially liked the AIR concept, and may I never forget ‘Tongue-Fu’, for how it tickles my brain, conceptually.
  • Sam Horn is a delightful speaker herself, friendly and warm yet focused and efficiently conveying the tricks of the trade, Highly recommendable communication course.

This short video on “Select Winning Language” is an example of the style, format, and content of the videos. Hope you find it interesting, useful and inspiring – and hope you recommend this to an executive at your organization so it becomes part of your communication training program for employees, students, and team members.

Continuing Professional Education Units: CPE/QAS Certificate

CPE Credits: 1.8

Recommended NASBA Field of Study: Communications and Marketing

How to register your organization for LinkedIn Learning courses.

https://www.linkedin.com/help/learning/topics/14001/14002/72055

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Sam Horn, CEO of the Intrigue Agency and TEDx speaker – is on a mission to help people create a quality life-work that adds value for all involved. Her books – Tongue Fu! POP!, and Washington Post bestseller Got Your Attention? – have been featured in NY Times, on NPR and taught to Boeing, Intel, ASAE, Cisco, Capital One, Amgen, NASA.

Sam Horn

Sam Horn

Sam is the founder and CEO at The Intrigue Agency and author of Got Your Attention? Her keynote addresses receive raves from Intel, Cisco, NASA, Accenture, Boeing, Capital One, and its why her work has been featured in the New York Times, Forbes, INC, and Fast Company.

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