This final installment on social media platforms will cover YouTube, LinkedIn, and the proverbial Blog.
Part I – Facebook & Instagram
Part II – Pinterest, Twitter & Google +
YouTube. When it comes to social media marketing, there are very few sites more important than YouTube. It is currently the third most visited website in the world with over 1,300,000,000 users. Over 300 hours of video are updated every minute! The average age range of audience is 25-44 with men (62 percent) outnumbering women (38 percent). Over 80 percent of videos on YouTube are viewed from a mobile device. This has two advantages for technology companies and integrators – you have the opportunity to quickly demonstrate how something simple (mounting a TV) is done, but also how you excel at more advanced installation projects, like whole-house control systems. Seeing is believing.
If you spend the time and money to customize the look of your page so it stands out from the competition, this platform is a great place to demonstrate your expertise.
LinkedIn. For a business wanting to grow through networking, referrals, and mentorship, it’s easy to see why LinkedIn is the place to be. 65 million business professionals are on LinkedIn from all around the world. Consultants and Custom Integrators can use a LinkedIn profile to connect with other design/build professionals by promoting your business with regular posts and participation in groups.
The average LinkedIn member has an annual household income of $109,000 and is on this platform for their profession or business, not to socialize and reconnect with old friends as they do on Facebook. Even if you don’t think LinkedIn can work for your company, it’s worth a tour to check out how others in your field are maximizing what LinkedIn has to offer. As a networking resource, LinkedIn can give you connections that can lead to publicity and new profitable relationships.
Blog. The best organic way to promote your business is with a blog. A blog needs to offer value to your audience based on consistent posts and a commitment to excellence. With an informative, well thought out blog, you will attract customers who want to be a part of your tribe. Using keywords from your website posts to drive traffic to your website (while building your brand voice) is the goal. Use your content to build trust, bring attention to common problems, agitate those problems, and then sell your solution.
These same posts can be used as social media content to pull in new readers. Be consistent regarding the day you post, and alert readers via email when you have something important to share. Informative blog posts drafted using your keywords from your website will up your website presence, while simultaneously building a loyal online audience.
Once you’ve chosen the social media platforms to include in your marketing plans, they need to be managed consistently to be of any use. Social media can quickly become overwhelming. The trend is to have a full-time employee or outsourced partner to effectively handle your social media needs – the ROI continues to impress, especially for small business owners and specialized industries like the CI channel.