Yeah, you read the title correctly – 2020. While these major trends are just taking shape today, they aren’t as mainstream as they will be in the year 2020. So get prepared today for tomorrow.
Influencer Marketing. Influencers cover a number of social media vehicles as well as web-based platforms. From Opinion Makers to Internet Personalities, influencers in tightly focused market segments have and continue to expand their fan base. Instead of traditional marketing, where the company attempts to sell directly to the end-user via social feeds and a killer website, bloggers and vloggers will offer a more personalized connection to the consumer. How you harness this trend is critical – consumers will see right through any heavy-handed, gimmicky manipulation of what they perceive as an independent voice.
Live Feed Video. Most people involved in social media and SEO analysis agree that short-video and live feed video will continue to command an ever higher share of the consumer audience. Think ‘infotainment’. Informative and entertaining. Live feed video that establishes a ‘brand’ awareness will capture the greatest audience. Original, impactful content will continue to rule the roost.
Augmented reality projection. New apps will have the innate ability to capture facial expressions of individual users, offering the opportunity to create highly personalized, live interaction. Additionally, with 3-D spatial recognition, consumers will be able to ‘assemble’ their social communities together to talk as a group (perhaps the smart home group who want to tour the latest smart home, led by the smart home influencer). Social media platforms will begin to incorporate AR filters as a standard feature by the end of this year. The future has arrived!
Gen Z, baby! The oldest Gen-Zers will turn 21 in 2020. Everything I’ve mentioned above is 1,000% more relevant to this demographic – influencers, live video, AR. Currently and collectively, social media hosts the largest number of Gen Y and Gen Zers in respect to any other age category. If you can reach this demographic, you can reach anyone.