From our friends at The NPD Group:
Our retail early indicator data shows sales grew +56% in the week ending April 10, 2021, compared to the same time in 2020, and +21% compared to the same time in 2019. The comparison to pre-pandemic 2019 results is where the stimulus payments’ impact becomes most apparent. Those stimulus-driven sales gains are starting to show signs of slowing …
This week we’ve also got our eye on the U.S. toy market. Even in its healthy state, it appears a perfect storm could be brewing.
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With consumer needs shifting rapidly, it is more important than ever to stay on top of the latest purchase trends. We continue to monitor the vaccine rollout while keeping a close eye on the status of COVID-19 and any impact it may have on retail sales.
Stay tuned for more insights to help you navigate this uncertain and evolving landscape. Please connect with us if we can answer questions or offer support.