Social media marketers are predicting a fundamental shift in the primary way content is shared on social media. For some years, News Feeds have been at the top of daily active use, fueled by Facebook and Snapchat. But 2018 saw a dramatic increase in the rise of Stories, led by WhatsApp and Instagram.
One of the reasons stories are gaining in popularity over highly produced content is the ‘live in the moment’ attitude of Millennials. Mobile devices and short attention spans are tailor-made for short-lived and in-the-moment content.
Content is king. Story telling is becoming the new king. How are you at story telling?