As you continue to analyze and evaluate your social media marketing agenda, keep in mind some of the latest trends we expect to see as the year rolls on.
Live video is growing exponentially. According to Facebook, live videos receive six times the amount of engagement as non-live videos. Live video translates into more shareability and engagement, generating much more Likes and Comments.
Virtual Reality. VR is being used more and more for marketing experiences, mostly targeted to a younger generation that has embraced VR platforms. No one doubts VR will become a huge asset on multiple social platforms.
Voice. Voice search combined with AI will most probably change how many end-users research and discover new brands and new brand content. Specialized keyword search and an in-depth understanding on how voice search algorithms are generated will be a key asset your social manager needs to master.
Messaging apps. Messaging apps are used by over four billion people globally, and there are now opportunities to communicate one-on-one with potential customers. This is impacting customer service initially, but real-time sales opportunities are right around the corner.
Chatbots. These are bots that are able to provide an instant connection with customers from around the world. Over 60 percent of Millennials have already used a chatbot and Facebook reports their Messenger platform hosts over 100,000 active monthly bots.
So the bottom line is that as social media develops, mutates and expands, you need to keep up with the latest trends that impact your marketing, sales and customer service initiatives. And that is why companies big and small are realizing that their social media presence needs real-time management and engagement.