We’re On to Something Good Here

By Carol Campbell
Published on: July 12, 2019

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Since the debut of Technology Designer just a few short months ago, we are hearing from many design-build teams about their amazing projects. They all bring such value to the build process. We’ve also been hearing from manufacturers that the timing of Technology Designer Magazine is prescient.

For example, many of the technology vendors we work with have created a position on their team directly responsible for developing relationships within the design-build community. They recognize this new horizon of opportunity, courting the influence of the architect, designer and builder as a smart and profitable business model. It is this idea of joining forces with the design-build disciplines to inspire the homeowners and impact their purchase decisions that is the very heart of Technology Designer Magazine.

The TD website launched at the end of March and the analytics are strong. We kicked off the launch with a robust, targeted social media plan that began reaping rewards almost immediately.

We are adding new traffic on the website every week and today social media is no longer the number one feeder; direct traffic is. This tells us the word is out on the street and people are searching for and engaging us on the website. Our audience is viewing multiple web pages and staying on the site a lengthy time.

TD is also reaping the benefits of our partners who are linking to us and promoting TD on their social channels. Together, we are building traffic that benefits all. And the contributors who are writing such excellent articles are individually cross promoting their affiliation with TD. Together, it’s all good!

Coming soon, the TD Monthly Newsletter will be debuting. The stories and news we share will be fresh and actionable. So more good things are happening as we continue to build the brand.

Stay connected and thank you all for your support!


Carol Campbell

Carol Campbell

Carol Campbell is the Managing Director of the Technology Insider Group, Publisher of Technology Designer Magazine, and Executive Director of the Women in Consumer Technology association. She is a publishing, marketing and women’s thought leadership executive with a history of offering outstanding presentation, communication and cross-cultural team management skills.

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