Why the Why is Important

By Douglas Weinstein
Published on: April 5, 2019

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Visionary leaders are always looking farther down the road than the people they lead. That comes with the territory. But as part of a motivational mindset, effective leaders share their vision – not just how we’re going to get there, but why we’re going where we’re going. Here are a few benefits effective leaders will realize if they brief their team on the why, not just the how:

Control. Employees who understand the vision behind company directives feel more in control of their own work. They also feel that they can have an impact on decisions and can set measurable goals for themselves or their team. The better defined the task, job or goal, the more important each employee feels – a critical component of job satisfaction.

Personal growth. Employees who get to see the vision behind the plan can now become better attuned at mapping out their own future with the company. There is obviously a downside in sharing your vision – employees who discover they will never be part of the big plan are certainly going to move on. But they would have anyway, right? What an effective leader gains by sharing the ‘why’ stands a greater chance of retaining key employees who might have been on the fence concerning their long-term potential with the company.

Change, change, change. When employees feel empowered and important enough that top management shares long-term goals and visions, they are more receptive to change.

Clarity. Every employee in every company wants and needs clarity. Why am I coming into work each day? What’s it all about? These are common feelings and without clarity, employees get soft and that’s when mistakes occur. Give your peeps clarity. Give them a framework to keep them focused and motivated.

Douglas Weinstein

Douglas Weinstein

Doug is the Editor and co-founder of the Technology Insider Group and Technology Designer Magazine. Previously, he was the Executive Director and co-founder of the Elf Foundation, a non-profit organization that created Room of Magic entertainment theaters in children's hospitals across North America.

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