EmPOWERed! Part 2

By Maureen Jenson
Published on: July 6, 2018

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Women in Consumer Technology Forum in NYC 2018: EmPOWERed! Part 2

Part One Here

Sean Patrick Maloney, US Representative for New York’s 18th congressional district and award winning journalist Andrea Smith talked during Women in CT Forum 2018

Sean Patrick Maloney is a member of the Democratic Party who has served as the U.S. Representative for New York’s 18th congressional district since 2013.  He is the first openly gay person to be elected to Congress from New York and announced on June 6, 2018, that he would be running for New York Attorney General in the 2018 election. Journalist Andrea Smith sat down with him during the Women in CT Forum to find out his thoughts during this turbulent midterm election year.

Said Sean Maloney, “I have always been interested in public policy and public issues. The technology industry does a better job than many industries in that it welcomes youth; my kids will probably hold positions that don’t exist today…kids today see constant change as an opportunity.”

Congressman Maloney reconfirmed that women have to have leadership roles and a seat at the table for critical change in large firms, corporations and in politics.

“During the current political cycle, women are seriously kicking butt. The figures have gone from 900 women inquiring to running for public office in 2016, to 34,000 women who have recently come forward and are interested in public office, this is according to Emily’s list.

“42% of the candidates running this year on the democratic ticket are women. Women have a serious contribution to make and they are stepping forward and are the first to do the hard work to initiate change.

“If there is one good thing going on today, it is that we all have a role to play in changing this country.”

Brigadier General Laura L. Yeager, Sara Trujillo founder Trujillo Public Relations and her daughter Anna; a member of the future generation of brilliant women leaders

Veronica Esbona, President, InGear Public Relations and Krista Haughey, Sales Manager, AudioQuest

A featured workshop from Betsy Jaffe, President, Amplitude Strategies was “Empowering the Empowered Woman: Mindfulness Techniques for Women Who Do Too Much”

Betsy asked the big questions: Feeling overwhelmed? Does your email chime make your heart sink with the thought of one more obligation? Does your mind race through to-do lists each night as your head hits the pillow? Do you feel less patient, less joyful, and less available to those who rely on you?

Betsy taught us some hands-on techniques designed to make us feel better equipped to handle whatever comes our way. By investing in as little as ten minutes a day, we can find ourselves feeling more refreshed, more available, more productive, and most importantly – more content. This is achieved through a variety of mindfulness techniques that Betsy invited us to participate in that truly were calming and refreshing. We were ready to tackle the remainder of the afternoon with energy. Powerful stuff!

Betsy Jaffe, President, Amplitude Strategies, “Adapt an attitude of gratitude. We take care of the future best by taking care of the present now.”

Said Betsy, “We live in a time of abundance, then why are we all so stressed?! We have to stop the glamorization of the word ‘busy’ when people ask us how we are…and we are all guilty of it.

“Adapt an attitude of gratitude. We take care of the future best by taking care of the present now.”

Another featured Workshop from Angela Speziale, Principal and Co-Founder, Repuvue was on “Reputation Management: EmPOWER! Your Personal Brand.” 

Angela spoke on the highly topical subject of empowering your personal brand. Over 80 million Google searches take place on people’s names every day. We already have a personal brand and Google tells everyone who we are. It is up to us to safeguard and protect ourselves, our own brand.

Angela Speziale, Principal and Co-Founder Repuvue, “Purchasing behavior and business performance have become very closely tied to internet visibility in directories as well as online reviews posted by customers on websites such as Yelp, Google, and Facebook.”

Said Angela, “Do you Google your name? Your reputation’s influence is becoming more powerful than ever before. Thanks to social channels and digital media, anyone can access troves of information about your buying habits, what you like on Facebook, where you go for vacation, what type of cuisine you like; it’s all being captured and analyzed by data aggregators, potential employers and marketers. This data affects everything from insurance premiums to potential employers.  Having a ‘private’ Instagram account is not enough to safeguard your reputation.  Angela showed us how to review our digital footprint and best practices to control, curate, and optimize our reputations.

“Purchasing behavior and business performance have become very closely tied to internet visibility in directories as well as online reviews posted by customers on websites such as Yelp, Google, and Facebook. Quite often these are your first introduction to potential customers and ‘customer generated content,’ such as reviews, has quickly become one of the most powerful and effective marketing tools for businesses today.

That means actively monitoring, managing and maximizing your online reputation through ‘customer generated content’ and directory listings is the MOST IMPORTANT thing you must do to build and manage your business.”

The closing keynote was from CEO Karyn Schoenbart, the NPD Group and Best Selling Author, MOM B.A. on her life’s journey.

Karyn is a 30+ year veteran of NPD.  (An industry analysis and advisory service that helps retailers and manufacturers identify market trends to make smarter business decisions.)

Karyn has held positions spanning numerous functions and divisions.  Most recently, she was President and Chief Operating Officer, overseeing NPD’s global Commercial Practices, Product, IT, and Operations and she sits on the advisory board of The Resolution Project, a non-profit organization that develops socially responsible young leaders.

Karyn’s years at NPD reflect how the company operates today and supports the goals to develop leadership and continue on a trajectory of successful growth.  Karyn has helped to lead the transformation of the company with the introduction of more consultative business solutions which complement tracking data in more than 20 industries.

Karyn’s life journey for everyone in the room was a powerful reminder of the strength we can all find from within. It was particularly inspirational whether attendees were just starting out in their careers or are seasoned professionals looking to move up. Her advice is a proven recipe for success: “It is amazing how great life can become when you work hard, set goals and volunteer….you have to make a decision and make it work!”

Women in CT and Technology Insider Group Founder, Carol Campbell with Rosanne Lang from Crestron and attendees Amelia Moore, Amanda O’Donnell, and Cindy Jones





Maureen Jenson

Maureen Jenson

Maureen is editor-in-chief for the Technology Insider Group. She has been the editor-in-chief of Audio Video Interiors, Stereophile Guide to Home Theater, Home Theater, Technology Integrator, E-Gear and CEDIA’s Electronic Lifestyles Magazines. She is a CEDIA Fellow and IPRO Lifetime Achievement Award honoree.

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