Storytelling Island
“Your brand isn’t what you say it is, it’s what Google says it is.” Chris Anderson, former Editor of Wired
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Social Media
Clued or Clueless?
I always try to advise clients that when we talk about social media marketing, it’s important that we invest time
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World Password Day
Did you know that May 6 is World Password Day? The Registrar of National Day Calendar has designated the first
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Consumers are Watching You!
It is beyond just a little weird to think about how we’re all being tracked via our social media feeds.
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Story Telling on the Rise
Social media marketers are predicting a fundamental shift in the primary way content is shared on social media. For some
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The Value of Customer Reviews
The original social media was word of mouth. Nothing was as compelling as a personal recommendation from a friend and
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Digital Word of Mouth
Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a
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The Artificial Intelligentsia
Deep in the programmer-heavy corridors of Twitter is an emerging art scene. You could deem it digital, but some days
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4 Social Media Guidelines Made Simple
I’ve been writing about social media matters and instructing on how to grow your brand, and I want to review
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The Karp Report
How is Noreen? A sweet grandmother telephoned St. Joseph’s Hospital. She timidly asked, “Is it possible to speak to
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