The GoVisionTV Experience for the CEDIA Channel
GoVisionTV offers homes and businesses the larger-than-life LED video screen experience that until now, has been reserved for massive concert arenas and sports stadiums. The personal, jumbo TV, is designed for outdoor entertainment, completely weatherproof (IP 65-rated) and viewable in full sunlight (greater than 5,500 nits).
Maureen Jenson recently sat down with Chris Pruet, GoVisionTV National Sales Manager, and found out how the company plans to own this segment of the CEDIA Channel market:
Maureen Jenson: When did you get started? And why this business now?
Chris Pruet: GoVision was started by Chris Curtis. He was the pioneer that helped make LED Mobile. That’s actually 90% of GoVision’s business; “Rental LED Solutions”. He did the video boards for Genesis (the band) back in the late 80’s, early 90’s and shortly after they used the system, The Rolling Stones called up wanting it for an 18-month tour. GoVision was born.
Why now? At 4.8 mm pixel pitch, we can now offer this to the CEDIA channel. The previous 6 mm – 12 mm pixel pitch (distance between LED’s/Pixels) was just too broad, and not clear enough.
At 4.8 mm, you can stand roughly 12.5′, and be ok with it, at 15′ pixels start to disappear. It also contains integrated speakers and multiple inputs and is compatible with most existing home and commercial audio/visual systems. GoVisionTV was named a “Best of Show” product by TWICE Magazine at the CEDIA Expo 2016 in Dallas.
MJ: This is truly a one-of-a-kind product and relationship for professionals in the CEDIA channel . . . how do you plan to grow this?
CP: Strictly through the CEDIA channel with the IPRO representative sales force. I have been in the CEDIA channel business for 25 years, and will only focus on CEDIA. We sell based on sheer SIZE & BRIGHTNESS. We start at 138″, and go up from there and we’re not a one trick pony. We support the totally integrated TV solution, or CUSTOM Series that allows the dealer to place the TV in a structure like the outside wall of your home, building, fence structure, on a pole (which we call the GARDEN Series).
MJ: You are only talking about the CASA Series though now, and plan on quarterly product announcements so you can stay visible and loud in the press. What additional features are in the future, or is that hush, hush?
CP: It’s not really hush, hush; more about saving the exciting stuff for press announcements in the future to stay in the forefront. Let’s just say we are working on some very exciting features that the CEDIA professional will love to bring to their clients.
MJ: How do you plan to help the CEDIA channel professionals make more money?
CP: I’m just a bridge between the LED industry and the CEDIA industry, and plan on helping integrators make the kind of money they haven’t seen since the birth of the flat panel.
I suspect that some cheap Chinese company will try to emulate our concept, but we will remain Custom/CEDIA/Luxury. We will NOT go into a price war, we don’t have to, we’re FIRST to market. I’ll let them fight over 10%, CEDIA should stay in the 50% point market.
MJ: Tell us more!
CP: GoVisionTV is first to market with the Large Format LED Custom Screens. Having said that, we all know that China (or someone) will emulate a copy, cheap LED designs, etc. They can go for the bottom-feeding crowd that wants more for less. We will remain More for More. Just one example is we can offer the dealers, and our representatives, hospitality for events that GoVision is involved with.
Imagine the REP having the hospitality to take a dealer to the Masters or the NCAA- Final four Tournament, and bringing his client, builder, architect, etc. We can help facilitate things that other manufacturers simply cannot do.