With CES happening next week, I thought I’d weigh in on some of my plans. Some of the tech I’ll be reporting on later in the month. The show now covers not only the convention center, but most of the Strip. From Mandalay to the City Center, to the Sands and Venetian, it is a behemoth. Let’s dive into my priorities.
Audio and Video and Home Cinema
Health and Wellness
Wireless devices and services
AI, AR and Robotics
The week kicks off for me on Sunday, January 6th at Mandalay Bay and the Unveiled event in the Shorelines Exhibit Hall. It’s the official kick-off event that is your basic table-top showplace for all sorts of cool products. The products run the gamut as far as CE tech goes. It’s a great way to get into the groove – believe me, by Friday, my mind will have turned into jello listening to all of the hype and tech talk.
Las Vegas Convention Center
The Central Hall of the LVCC houses the big players in our world – Samsung, Sony, LG, etc. I have a few client meetings and a few tours set up to take a look at new products in the queue for 2019. In the South Hall at the LVCC, I’ll be able to do a quick walk-about and check out the latest in home cinema, wireless devices, robotics and other general purpose CE. The North Hall is dominated by car companies, but worth a quick walk-through. The home is connected to the individual passes through the car nowadays, so it’s another part of the connected lifestyle. There are exhibits in the Westgate that focus on Smart Cities, so the LVCC eats up one full day.
The Aria Hotel in City Center has some really cool new tech. I was blown away last year at how AI/AR is being used for social marketing. Steph Casimiro and I meet up to check out some of the marketing panel presetaions and speaker sessions and to see the very latest in AI/AR marketing and social media schemes. This is more in tune with her company’s focus, but I enjoy learning about what’s coming down the road in social media marketing.
The Sands / Venetian
The Sands is dominated by start-up companies from around the globe – Eureka Park. I’m not so interested in the tech as I am with the presentations. You can always learn some new tricks if you pay attention. Plus, to stay on top of emerging technology, you can’t just focus on your particular field of expertise – you have to see the broader applications, the innovation of technology, to get a real feel for where we’re heading (as if anyone would know that!).
The Venetian is the last bastion of the hi-end audio game at CES. I’m afraid it’s not long for this world (hi-end audio at CES, not the Venetian). As an audiophile, I like to take a few hours out of my schedule to visit with old friends and listen to some ear candy. Our Spring issue of TD Magazine will be featuring ‘designing with audio’, so I have some digging to do as far as sourcing material. So a win-win for me.
Hard Rock Café
Harman International takes over the place and I have one meeting and also take an hour to check out some of their impressive toys.
Parties and Dinners
There are numerous evening events on my dance card, including the Women in Consumer Technology Legacy Awards event. Dinner with colleagues, parties (NPD Group, CTA, clients who we cannot say no to!, etc.) – your standard convention protocol that makes for long, grueling days. This year however, I haven’t booked any breakfast meetings, so I’ve got that going for me!
I’ll be taking notes, so when I get back I hope to have some interesting news to share.