Opening night (Sunday, Jan. 6) at the Consumer Electronics Show (CES) in Las Vegas starts with Unveiled, a table-top showcase event at the Mandalay Bay. There were approximately 100+ companies showing their wares and chatting up the attendees in this pre-show styled event, many either start-ups or only one year old. It’s a format that allows them to get some media attention before the s**t hits the fan – bear in mind that when the show floors actually open (Tues – Fri) it is a mad-house and CES is spread out all over town.
snips – This is an embedded voice recognition software firm based in France. What makes their approach unique is that they are going directly to manufacturers of products and selling them embedded voice control. Here is how they explained it to us:
“Your customer already has indicated they like voice activation (they were using a Miele dishwasher as an example). For privacy concerns that customers have, you simply embed our software/firmware and your voice only talks to that appliance. It doesn’t go onto the network nor onto the cloud. It’s totally localized.” Check it out at snips.ai
Loop – This is a company out of Antwerp that makes an interesting ear plug that you could use at rock concerts to protect your ears from extreme sound pressure levels. The device is based on a loop (about the diameter of less than a dime) that is hollowed out – the sound goes through the loop, passes through a filter that reduces noise by 20 dB and then into your ear. The ends that go into the ear have a tradition ear bud foam tip.
We didn’t get a demo, but the concept appears to be well thought out. They come in cool colors and are very low-profile. They are talking to Live Nation and other concert venue/ticket suppliers to get these into the hands of concert-goers (especially younger kids). Check it out at loopearplugs.com
Qista – These folks from Aix-en-Provence have created a rather unique mosquito catching assembly. That’s the best way we can describe their invention. Their trap puts out a scent (their heavy French accents were difficult at times, but it appears they are using human pheromones or something similar) and it attracts mosquitos. A fan system sucks them in and they go into a disposable net. Their app can alert you when the trap is full and you need to swap out nets. The radius of each trap is 60 meters.
Their position is that you need to get to the mosquitos as they breed to break down a colony. Seems pretty straightforward. And, the assembly is completely made of plastic. Powered by AC, they are coming out with a solar option this year. Check it out at qista.eu
Deep Marketing – Another French firm that offers AI-enhanced marketing software. It boils down to this – XYZ company can use the software to scour the internet and look for any negative comments made about their company or products. The software can alert customer service and you can contact the disgruntled person and try to sort out whatever complaint they have. After all, negative news travels at the speed of light. At $100K per year, it’s a little more expensive than software we’ve seen previously that can target brands identity across all media platforms (internet, TV, cable TV, social media).
But if your name is Sony or IBM, it’s an inexpensive way to maintain your reputation in the marketplace. Check it out at deepmarketing-cx.com