What’s Your Impact on Society?

By Carol Campbell
Published on: March 24, 2021

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At the very top of the foodchain, CEOs often spend a great deal of time ruminating on what their company’s impact is on society. It’s not so much about what their product or service does, it’s more about how they are impacting society at large. This is one of the attributes CEOs say that keep them motivated and focused on how to move their company forward in an ever-changing and dynamic marketplace.

Sharing this vision of your company’s impact on society with your employees is one of the fundamentals in establishing and nourishing a company’s culture. I think we can all agree that a good company culture makes for happy employees. I’d go one step further and say that a company culture that at its core is based on shared, positive core values is a company culture we would all love to be a part of.

It is important that all layers of management not only embrace, but can articulate the impact their company is having on society. Because when it comes to work ethic, daily behavior and finding meaning in your job, employees don’t turn to the company manual – they see the clues right in front of them every day in how other team members interact and find purpose in their shared destiny.

Employees are often guided by a set of values that inspire team members to align their actions based on a common goal. We call this ‘shared values’. Another similar approach is a ‘value-based’ work environment. Shared values stem from and support the overall impact the company has on society. So being able to articulate the nature of your impact on society becomes important not only for the man or woman at the top of the foodchain, but for all the links down to the most junior members of the team.


Carol Campbell

Carol Campbell

Carol Campbell is the Managing Director of the Technology Insider Group, Publisher of Technology Designer Magazine, and Executive Director of the Women in Consumer Technology association. She is a publishing, marketing and women’s thought leadership executive with a history of offering outstanding presentation, communication and cross-cultural team management skills.

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