Brand Management 101: Imagine that as an employer, you put out information on career sites and via recruiters that you’re an innovator and have built a culture of innovation in your workplace and among your workforce. Now, imagine your employees see this information and start posting on Glassdoor and other sites that your full of bull***t. Imagine they start to put the word out that any new idea is dismissed almost immediately. And, the part of your offering career enhancement? Your peeps start posting that in fact you seldom fill open roles from within the organization. Ouch! I hate when that happens.
Well, your timing couldn’t be worse. The combination of a 3.9 percent unemployment rate in the U.S. and generally weak employee engagement rates globally create a perfect storm for your people to start walking out the door, with only marginal candidates coming in from the other side.
On the other hand, employers who are delivering on the experience they promise are enjoying excellent recruitment and retention. Their employees are advocating and recommending their employer to their peers, posting online and putting in the extra effort it takes to be part of a winning team.
Reputation Management 101: If you’re struggling to attract and retain top talent, it might just be possible that you have a credibility issue. Take a serious look at what you’re promising and what you’re delivering. Be authentic. Be transparent. Elevate your game.