Hypertargeted Marketing
One of the advantages for Big Box retailers is that they can Hoover vacuum up MDF (market development funds) directly
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Marketing
Print vs Digital
Last week, I shared some basic social media metrics that are used to demonstrate the ROI of social media marketing.
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CES 2021 Recap
Here are my thoughts regarding the Virtual CES 2021. I really enjoyed it! Gary Shapiro, Headlined Impressive Presentations, Panel
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Want to Sell More Stuff?
There is no mystery that well-heeled clients buy our stuff and they usually buy when they are remodeling, building or
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Intelligent Vending. A Peak Into The Future.
What industries haven’t been disrupted by technology, by the transformation of the digital age? In the approximately 130 years since
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Referrals and References – Get Comfortable with the Ask
Most small business owners would agree that referrals and references are a cost-effective way to generate new business. It’s not
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David Kaplan | Bluesalve Partners & Marijn van der Wal | DEN Smart Home
I recently caught up with David Kaplan, of Bluesalve Partners, and Marijn van der Wal, founder of DEN Smart Home,
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Trust in the Brand
In today’s hectic, frenetic online world, producing content for a diverse array of platforms is crucial to most company’s success.
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Patrick Mulligan and Phil Murray | Part 2
I recently talked to two ProSource members, Patrick Mulligan of Pacific Audio and Communications and Phil Murray of ListenUp about
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