Passionately Fire Up That Demo!
Somewhere along the line audio sales people went from passionately saving the world from bad sound to not saving the world from
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Author: Doug Henderson
Doug Henderson has had a nearly thirty-five year career in the high performance audio industry, starting at Dahlquist speakers in 1983, continuing for 22 years as principal of independent rep firm Audtek, representing a virtual who's who of manufacturers including Audio Research, Bowers & Wilkins, Meridian, Krell, Rotel, Sonus faber and others. Most recently he was for a decade president/CEO of B&W Group North America.
Posts By: Doug Henderson
Setting Your Goals for “Great Audio Sales”
I’ve been selling speakers since long before I had any thought that I could make it a career. Starting as
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The Trouble with Speakers?
I was recently asked, “Why is it so hard to sell floor-standing speakers today?” I’d expand that question to performance
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Women Mob the Apple Store, Why Not Your Store?!
Why aren’t women interested in audio? This is a question that comes up in industry conversations, social media groups and
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There Goes The Biz … And Getting It Back On Track!
When I started in this business way back in the 1970s, people purchased a stereo for a self-evident reason –
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Women Mob the Apple Store, Why Not Your Store?! Part 2
As I said last week, the Apple store gets mobbed by women. What are they doing, that you should try
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The Good News: Access, Access, Access AND Entertainment!
As I mentioned last week, by the time I left B&W, we had a multi-room experience center and had hosted
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