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Focusing on the User, Not the Buyer

March 12, 2021March 12, 2021 Douglas Weinstein Buyer, ci channel, Custom integrator, Digital age, Digital customers, Home theater, How to position a product, Manufacturers, Marketing strategy, Promotions, Retailers, Social media interaction, Traditional advertising channels, User experience

Old school retailers and manufacturers have always tried to get into the mind of the buyer. What makes the buyer

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