Trends That Will Drive Innovation
It is quite apparent that the “new normal” is going to shake things up for just about everyone. As the
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Marketing
Working with a Perfectionist
What’s that old saying about engineers? It takes them two percent of their time to do 98 percent of a
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Piecing Together a Retail Roadmap for 2021
From our friends at The NPD Group: This year is likely to have some similarities to 2020, but may
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Millennial Audiophilia
The love of audio (particularly as a vehicle for music) is a clearly intrinsic quality of the human being. Passed
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The New Normal | An Integrator’s Perspective
I recently talked to two ProSource members, Patrick Mulligan of Pacific Audio and Communications, and Phill Murray of ListenUp, about
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Managing Feedback Loops
With an ever-changing marketplace, evolving competition and the rapidity of technological advance, how can you build positive, effective feedback loops
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What Should I Document in My Business?
There certainly is a lot of talk about process and how it can help you escape the chaos in the
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Passionately Fire Up That Demo!
Somewhere along the line audio sales people went from passionately saving the world from bad sound to not saving the world from
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Chris Lehnen | iRoom iO | Part 2
I recently spoke with Chris Lehnen of iRoom iO to talk about the iRoom iO integrator advantage, lighting and shading
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Smarter Targeting
Just a few years ago, the algorithms that online sites used to target consumers ran hot and cold. What was
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