Marketing

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It’s About the People

August 26, 2021August 26, 2021 Claude Schmidt Audio marketing, Business success, Customer voice, Enhanced customer experiences, Human needs, International music, Marketing, Marketing communication, sales

It was international music and cultural icon Robert Nesta Marley’s deep belief that his music could make a positive impact

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Business Marketing News 

The Human Element: A Marketing Essential

August 26, 2021August 26, 2021 Angela Speziale Communication with consumers, Consumer electronics, customers, Human marketing, Humanize your business, Marketing, Marketing essential, Power, Social Media

We’re living in an era when customers have the power to voice their opinion (reviews) and these opinions can spread

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Business Marketing News Social Media 

Social Media & ROI: A History

July 16, 2021July 16, 2021 Stephanie Casimiro Blogs, Brand, Bulletin board system, Communicate, Compuserve, Forums, Marketing, Member created communities, Online meeting places, Original content, ROI history, Social media history, Social media marketing, Social networking, Vlogs

I get a kick out of hearing people ask about social media and ROI. Or how you measure your newsletter’s

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Business Marketing News Social Media 

Viral Marketing

June 25, 2021June 25, 2021 Stephanie Casimiro Campaigns, Content people want to share, Easy to share content, Marketing, Online campaigns, Social Media, Viral marketing, Viral marketing initiative, Visual elements

Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is

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Business News Social Media 

Best Practices | Social Media Management

April 22, 2021April 22, 2021 Stephanie Casimiro communication, Goals, It department, Marketing, Social Media, Social media activities, Social media management, Social media marketing, Social media training, technology

Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain

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Business Marketing News Social Media 

Storytelling Island

April 16, 2021April 16, 2021 Douglas Weinstein Brand awareness, Content, Conversion rate, Great storytelling, Marketing, Online conversation, Reputation management, Return on investment, Roi, SEO analytics, Social media metrics, Social reputation, Website traffic

“Your brand isn’t what you say it is, it’s what Google says it is.” Chris Anderson, former Editor of Wired

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Business Finance Human Resources Marketing News Sales 

What Should I Document in My Business?

December 31, 2020December 31, 2020 Paul Starkey Business, Business management, Business model design, Business tips, CI business, Customer integration, Good processes, Managed services, Marketing, Organization, Project tracking, Work

There certainly is a lot of talk about process and how it can help you escape the chaos in the

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Business Human Resources Luxury Marketing News Sales 

Crafters, Conductors and Confidants

June 18, 2020June 18, 2020 Douglas Weinstein AI, Coaches, Confidants, Crafters, Customized, Experience, Highly tailored products, Life experiences, Marketing, Mentors, New innovation, New markets, Niche markets, Smart appliances, Supply chain automation

AI algorithms have transformed the focus of marketing activities into very specialized niches – companies no longer look for ‘customers’,

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Business Luxury Marketing News Sales Social Media 

Social Media Trends for 2020

April 26, 2019April 26, 2019 Douglas Weinstein Augmented reality, Live feed video, Marketing, Marketing trends, Social Media, Trends

Yeah, you read the title correctly – 2020. While these major trends are just taking shape today, they aren’t as

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Business Marketing News Social Media 

My Pre-Show CES Report

January 4, 2019January 5, 2019 Stephanie Casimiro Brands, C space storytellers, Ces 2019, consumer electronics show, Disruption business, Entertainment, Industry leaders, Marketing, New gadgets, Smart city, technology, Women in CT legacy dinner

CES 2019 is the second time I am attending the Consumer Electronics Show as a member of the press. For

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