ci channel

Business Luxury Marketing News Sales 

Focusing on the User, Not the Buyer

March 12, 2021March 12, 2021 Douglas Weinstein Buyer, ci channel, Custom integrator, Digital age, Digital customers, Home theater, How to position a product, Manufacturers, Marketing strategy, Promotions, Retailers, Social media interaction, Traditional advertising channels, User experience

Old school retailers and manufacturers have always tried to get into the mind of the buyer. What makes the buyer

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Business News Sales 

Tech Advances Demand New Business Strategies

February 12, 2021February 12, 2021 George McKechnie big box, ci, ci channel, consumer products, custom integration, customer support, george mckechnie

We’re caught between the “easy to use” product claims of manufacturers and the mostly ill-informed expectations of consumers.  What to

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Business Human Resources News 

Labor Access and Utilization

May 31, 2019May 31, 2019 Marilyn Sanford cedia, cepro, ci, ci channel, custom integration, lincedge, marilyn sanford

Finding talent is getting harder, under-charging for our labor is a problem, as is focusing too much on box revenues.

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Business Marketing News Sales Viewpoints 

Mike Grubb | Luxul | Pt. 1

November 16, 2018 Maureen Jenson Assurance program, CEDIA 2018, cedia expo, ci channel, Dealer training, Gigabit, Integrator, Integrators, luxul, Mobile device, network, Roaming solutions, router, wifi, Wireless

Luxul had plenty to talk about at CEDIA EXPO in San Diego…we wanted to find out more! I sat down

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Business Luxury Marketing News Sales 

Technology Designer Magazine

October 12, 2018October 15, 2018 Carol Campbell ci channel, Connected home, Custom installer, Custom installer channel, Interior designers, Kitchen and bath designers, Lighting designers, Luxurious sound, Luxury residence, Technology design possibilities, Technology designer, Technology Designer Magazine

A few weeks ago, we let the cat out of the bag and introduced the upcoming premiere issue of Technology

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Business Luxury Marketing News Sales 

15 Minutes with Vin Bruno | Rayva

September 21, 2018September 21, 2018 Douglas Weinstein ci channel, Home theater, Home theater solution, Installation, Installer, rayva, Remote control, Residential theater designs, technology install, vin bruno

Rayva was one of the interesting stops on my CEDIA Expo 2018 show floor walkabout. In a nutshell, Rayva is

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Business Luxury Marketing News Sales Viewpoints 

David P. Kelley | KLH Audio

May 25, 2018May 25, 2018 Maureen Jenson Alexa devices, Audio brands, Audio category, Audio Industry, Augmented reality, cedia, ci channel, Consumer electronics, Custom integrators, Exceptional warranty, Google devices, High-performance audio solutions, High-quality components, Iot, KLH Audio, KLH bookshelve speakers, Loudspeaker systems, Loudspeakers, Music, Music lovers, Reasonably prices, speakers, Streaming media, Virtual reality, Voice control

I recently heard some KLH bookshelve speakers and I was very impressed. It seemed like ages since I had heard

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Business Luxury Marketing News Sales 

Digital Natives

January 19, 2018January 19, 2018 Douglas Weinstein Audio video retailers, ci channel, CI perspective, Control system manufacturer, Control systems, Digital work, Luxury smart home products, Marketing terms, Millennials, Performance audio video, Smart home products

Trying to figure out how to appeal to Millennials – from a CI perspective – is an interesting topic, especially

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Business Luxury Marketing News Sales 

June Ip – Lenbrook International

November 3, 2017 Maureen Jenson BluOS, BluOS platform, ci channel, Control systems, Custom Installation, Digital innovations, High-resolution audio, Home audio, Lenbrook Interantional, Sound systems, Two-channel audio, Vintage listening sessions

Following the success of CEDIA 2017, I had the opportunity to talk to June Ip, Vice President, Marketing, Lenbrook International

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Business Luxury Marketing News 

Luxury Brand Identity

March 10, 2017March 11, 2017 Carol Campbell cedia, ci channel, consumer technology industry, cta, custom integration, luxury, Marketing, smb, strategy, technology insider group

Who should read this – Marketing, Brand Strategist, SMB owner Why – understanding luxury brand management (Part one of the

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