ProSource Summer Conference 2021
I recently attended the ProSource Summer Conference 2021: A Festive Atmosphere for the Industry’s First In-Person Conference during COVID! Summer Conference
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Marketing
Stop Conforming
Going along with the crowd is always your safest bet. And always mentally reassuring. But ask any of the over
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Shopping With a Conscience
Like a new Borg acquisition, I will comply. By that, I mean that I’ve started to comply to the dictum
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It’s About the People
It was international music and cultural icon Robert Nesta Marley’s deep belief that his music could make a positive impact
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The Human Element: A Marketing Essential
We’re living in an era when customers have the power to voice their opinion (reviews) and these opinions can spread
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The Lateral Approach
Last summer I had the pleasure of reading David Epstein’s best-seller, Range: Why Generalists Triumph in a Specialized World. The
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Dave Nauber | Classé | Part 2
I recently talked to Dave Nauber, Director of Brand, Classé at Sound United about dealer communication during COVID, selling the
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Hitting for the Cycle
“In baseball, hitting for the cycle means getting a single, double, triple and home run in the same game. Only
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Dave Nauber | Classé
I recently talked with Dave Nauber, Director of Brand, Classé at Sound United about Classé in the Sound United family,
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Induction Deduction
There have been a number of recent reports touting the efficacy of non-fossil fuel energy sources, with solar and wind
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